ROLES · CONSUMER-INDUSTRY ROLE GUIDES

The key roles in Korea's fashion, food, living and retail

For each role: the work, the experience that leads there and what hiring teams check.

Fashion & Luxury

Fashion merchandiser (MD)This role decides, every season, what to make, how much of it, and where to sell it. It owns the product assortment, production quantities, pricing and volume by sales channel.Brand managerThis role decides to whom and with what story a brand is sold, and pulls product, marketing and distribution in one direction. It exists in fashion, food and health functional foods alike.

Food & Health

Food R&DThis role creates new products and improves the taste, cost and process of existing ones. For export products it also adapts them to each country's regulations and tastes.Food quality and productionThis role keeps the same taste and safety in the plant every day. It covers production management, quality assurance (QA), and hygiene and certification (such as HACCP).

Living

Home and living product plannerThis role decides the size, materials and price of furniture and appliances. It connects design, development, production and sales channels.Rental and B2B salesThis role supplies products such as water purifiers, massage chairs and office furniture to companies and households under contract. Contract retention and churn prevention decide performance.

Retail & Commerce

E-commerce growth managerThis role gets customers to buy more and more often. It uses data to find bottlenecks in sign-up, purchase and repeat purchase, and fixes them through experiments.Category merchandiser (MD)At a retailer, this role owns the products and suppliers of one category (fresh food, fashion, appliances and so on) and is accountable for its sales and profit.

For HR teamsHire Korea's consumer-industry talentTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →