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Fashion & Luxury · Core · The brand
Brand manager: the work and where to find the people
This role decides to whom and with what story a brand is sold, and pulls product, marketing and distribution in one direction. It exists in fashion, food and health functional foods alike.
THE WORK
- Brand direction and annual plan
- Product launches and campaigns
- Channel sales strategy (department stores, online, duty free, overseas)
- Brand P&L management
EXPERIENCE THAT LEADS HERE
Marketing, product planning, sales, licensed brand operations
WHAT HIRING TEAMS CHECK
Whether their experience growing a brand shows in numbers (sales, channels, repeat purchase), and what they learned from a launch that failed
COMPANIES THAT NEED THIS ROLE
Companies on Banseog Life for which this role matters. It does not mean they are hiring now.
Brand manager: frequently asked questions
Brand manager: what is the work?
This role decides to whom and with what story a brand is sold, and pulls product, marketing and distribution in one direction. It exists in fashion, food and health functional foods alike.
Brand manager: which experience leads to the role?
People mostly come from these backgrounds: Marketing, product planning, sales, licensed brand operations.
Brand manager: what do interviews look at?
Hiring teams check whether their experience growing a brand shows in numbers (sales, channels, repeat purchase), and what they learned from a launch that failed.