Daiso (Asung Daiso): how its people are moving

Banseog note · Oct 24, 2026

Daiso — Stores grow larger, and logistics grows with them

Where it stands now

Expansion — investing in large stores, beauty and logistics centers at the same time

2025 revenue was KRW 4.5363 trillion (+14.3%), operating profit KRW 442.4 billion (+19.2%) and net profit KRW 358.5 billion (+15.9%). It has about 1,600 stores and is growing them into large stores of 500 pyeong or more rather than adding to their number.

Beauty sales rose 85% in 2023, 144% in 2024 and 70% in 2025, and about 30% in January–July 2026. Some 150 brands are carried, and on 2026-08-29 it opened its first beauty-focused store in the Konkuk University area.

On Korea's National Pension Service public workplace data, 13,468 people were on the pension register in August 2026, 687 more (+5.4%) than in October 2025. In the same period 6,879 joined and 6,193 left, so store staff turnover is large. The figure covers only employees of the Asung Daiso entity and does not include franchise store staff.

Three decisions within a year

1. Three logistics centers: Sejong Hub Center (50,000 pyeong) and Sejong Online Center (12,000 pyeong) are due for completion in February 2027, and Yangju Hub Center (62,000 pyeong, KRW 250 billion investment, about 700 new jobs) in January 2029. For Yangju, a KRW 214.9 billion construction contract was signed with KCC Engineering & Construction on 2026-10-08; reports differ on when construction starts.
2. Logistics automation and online: it signed a logistics automation contract worth KRW 162 billion with Doosan Logistics Solution. Daiso Mall had 5.47 million monthly users in March 2026 but accounts for only about 2% of revenue, and the Sejong Online Center will take on that processing capacity.
3. Channel expansion: on 2026-05-21 it signed an agreement with NongHyup Agribusiness Group and is pursuing Daiso shops inside about 2,200 Hanaro Mart stores nationwide. Health functional foods are sold in some 200 stores nationwide.

Three people it will look for

1. Logistics center operations and automation equipment engineers — both Sejong centers start operating at the same time in February 2027
2. Beauty MDs and brand sourcing — some 150 brands and beauty-focused stores
3. Store development and large-store managers — Hanaro Mart shops and larger stores

For HR

Both Sejong centers open together in February 2027, so it is best to settle center heads and automation operations leaders within this year. On the store side, turnover is high, and retaining store managers determines the pace of growth.

For job seekers

If you have started up an automated logistics center or grown low-price, high-volume beauty products as an MD, your experience fits Daiso's next two to three years.

A reading written from public sources. Sources: Coverage of 2025 audit report results (2026-04-14), NongHyup Agribusiness Group agreement (2026-05-21), beauty-focused store and beauty growth rates (2026-09-23 coverage), logistics center plan and automation contract (2026-09-11 coverage), KCC E&C disclosure on Yangju Hub Center (contract 2026-10-08, coverage 10-12), coverage of construction start timing (2026-10-16 and 10-21). Team size is from Korea's pension register.