Shinsegae: how its people are moving

Banseog note · Oct 25, 2026

Shinsegae — A department store growing the stores it already has

Where it stands now

Expansion from within — focusing on renovating existing large stores and reorganizing affiliates rather than new stores

In Q2 2026, consolidated revenue was KRW 3.1414 trillion (+8.5%) and operating profit KRW 167.1 billion (+121.9%). First-half operating profit was KRW 365 billion (+75.7%), a first-half record.

In the same Q2, the department store division led results with gross sales of KRW 2.017 trillion (+15.5%) and operating profit of KRW 108.8 billion (+53.5%).

On Korea's National Pension Service public workplace data, Shinsegae (the department store entity) had 2,430 people on the pension register in August 2026. That is 47 fewer (1.9%) than in October 2025; in the meantime 222 people joined and 241 left.

Three decisions within a year

1. Full renovation of the Daegu store: marking its 10th anniversary, it has begun renovating every floor, proceeding in stages through early 2027. At flagship regional stores such as the main store, Gangnam store and Centum City, it is strengthening luxury content.
2. Spin-off of SSG.COM: approved by the board in August 2026. On December 1 it will split into a grocery-focused SSG.COM and a fashion- and beauty-focused Shinsegae Mall (tentative name).
3. October 2026 regular appointments: Shinsegae International was reorganized into two divisions, fashion and cosmetics; CEOs recruited from outside will lead the cosmetics division and Shinsegae Casa, including the expansion of the Casamia and JAJU businesses.

Three people it will look for

1. Store renovation and MD planning leaders — the full renovation of the Daegu store runs until early 2027, and the luxury mix is being redone at each flagship store
2. Fashion and beauty e-commerce operations heads — Shinsegae Mall, created by the December split, must be set up as an independent company
3. Living and beauty brand business managers — the separation of the cosmetics division and the expansion of Casamia and JAJU were set in these appointments

For HR

Hyundai Department Store and Lotte Department Store are also running large-store renovations and mixed-use malls at the same time, so they compete in the same market for store MD and space planning staff. E-commerce operations staff will be needed first around the Shinsegae Mall split date (December 1).

For job seekers

Experience directly leading the renovation of a large department store or luxury MD, and running a fashion or beauty online mall with profit-and-loss responsibility, is worth the most right now.

A reading written from public sources. Sources: Newsis 2026-08-11 (Q2 and H1 results), NewDaily 2026-10-23 (regular appointments and reorganization), News Tomato 2026-09-18 (Daegu store renovation and store strategy), Seoul Shinmun 2026-08-28 (SSG.COM spin-off). Team size is from Korea's pension register.