A Hyundai Department Store Group company that runs TV and online home shopping.
On Korea's National Pension Service register, Hyundai Home Shopping had 982 members in Aug 2026, down 31 (−3.1%) from Oct 2025. Over the same period 80 people joined and 106 left.
Growth10/ 22−3.1%
Size16/ 22982 people
Turnover (left ÷ team)20/ 2211%
Rank among 22 companies in Retail & Commerce, highest first on all three (turnover: people who left over 10 months ÷ current team).
Category merchandiser (MD) →At a retailer, this role owns the products and suppliers of one category (fresh food, fashion, appliances and so on) and is accountable for its sales and profit.
Subsidiary Its subsidiary Hyundai L&C USA LLC, set up in 2007, sells building materials from Atlanta, Georgia. Source (2025-12)
Only presence confirmed on a public page is listed, with its source and month; a market that is not listed may still be served.
Banseog note · Oct 25, 2026
Hyundai Home Shopping — a home shopping company opening stores beyond TV
Where it stands now
Transition — reducing the TV share and growing profit through high-margin products and offline beauty stores
In the first half of 2026 separate revenue was KRW 552.0 billion (+1.6%) and operating profit KRW 52.9 billion (+10.9%).
The share of revenue from TV home shopping fell from 57.4% in 2023 to 50.5% in the first half of 2026.
Three decisions within a year
Own beauty select shop 'Coasis': the first store opened in December 2025, and in September 2026 the largest, fifth store opened at Hyundai Department Store Mokdong, extending the range to health functional foods and home spa products.
In August 2026 the company signed an agreement with COSMAX to expand Coasis exclusive products from about 40 to 60 within the year.
In August 2026 it opened a Coasis pop-up store on Udo Island, Jeju, widening its offline trials.
Three people it will look for
Offline store operations and opening lead — store openings and operations beyond the five Coasis stores
Mobile and live commerce planner — someone to carry forward the shift away from TV
For HR
Beauty retailers and the private-label and beauty teams of other home shopping companies are looking for the same beauty merchandisers and store operations talent. With the target of 60 exclusive products within the year at stake, now is the time to strengthen beauty merchandising.
For job seekers
Experience carrying a beauty private label from planning through manufacturer collaboration to in-store sales is worth the most at this company right now.
A reading written from public sources. Sources: Top Daily 2026-10-22 (separate results, TV share, Coasis); Digital Daily 2026-09-16 (fifth Coasis store); Asia Economy 2026-08-24 (COSMAX agreement); Etoday 2026-07-19 (Jeju pop-up). Team size is from Korea's pension register.
Hyundai Home Shopping: frequently asked questions
What does Hyundai Home Shopping do?
A Hyundai Department Store Group company that runs TV and online home shopping.
How many people work at Hyundai Home Shopping?
982 members on Korea's pension register in Aug 2026 (10-month change: −31 (−3.1%)). The register counts the whole company in Korea.
Where does Hyundai Home Shopping stand now?
Transition — reducing the TV share and growing profit through high-margin products and offline beauty stores. Beauty retailers and the private-label and beauty teams of other home shopping companies are looking for the same beauty merchandisers and store operations talent. With the target of 60 exclusive products within the year at stake, now is the time to strengthen beauty merchandising.
Which roles will Hyundai Home Shopping look for?
Roles such as Category merchandiser (MD). The role guides explain the work, the experience that leads there and what hiring teams check.
How can we hire people like Hyundai Home Shopping's in Korea?
Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.
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