Retail & Commerce · Wing · Where it is sold

11st: how its people are moving

An e-commerce company that runs an open marketplace.

On Korea's National Pension Service register, 11st had 651 members in Aug 2026, down 184 (−22.0%) from Oct 2025. Over the same period 72 people joined and 250 left.

Growth21/ 22−22.0%
Size20/ 22651 people
Turnover (left ÷ team)4/ 2238%

Rank among 22 companies in Retail & Commerce, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

651 people

10-month change: −184 (−22.0%)

Joined	72 people
Left	250 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

E-commerce growth manager →This role gets customers to buy more and more often. It uses data to find bottlenecks in sign-up, purchase and repeat purchase, and fixes them through experiments.
Category merchandiser (MD) →At a retailer, this role owns the products and suppliers of one category (fresh food, fashion, appliances and so on) and is accountable for its sales and profit.

Banseog note

11st — an open marketplace cutting losses while looking for new sales channels ↓

Banseog note · Oct 25, 2026

11st — an open marketplace cutting losses while looking for new sales channels

Where it stands now

Structural improvement — protecting open-marketplace profitability while widening its scope to overseas sales and business customers

The 2025 operating loss was KRW 39.6 billion, 47% smaller than a year earlier, the third straight year of narrowing losses.

The core open-marketplace division posted operating profit for 23 consecutive months, from March 2024 to January 2026.

Three decisions within a year

China channel: in June 2026 the company opened an '11st specialty store' on JD.com's cross-border shopping platform, listing products from about 350 brands, including K-beauty and processed foods.
Business members: in October 2026 it opened 'Business Plus', a dedicated store for small business owners and sole proprietors.
Seller support: it said it is pursuing AI automation of product listing for sellers and a cross-border export (reverse direct purchase) service.

Three people it will look for

Cross-border (export e-commerce) business development — brand sourcing and overseas operations are needed to grow the JD.com specialty store
B2B commerce planner — someone has to take charge of the product range and customer acquisition for the newly opened Business Plus
AI and search product manager — seller product listing automation has to be turned into an actual service

For HR

Cross-border and AI product talent is always in short supply among e-commerce platforms. With the JD.com specialty store and Business Plus just opened, now is the time to hire the people who will run them.

For job seekers

Experience getting Korean brands listed on overseas marketplaces, and experience protecting open-marketplace earnings while cutting costs, are worth the most right now.

A reading written from public sources. Sources: Newspim 2026-02-25 (2025 results, open-marketplace profit, plans), 2026-10-19 (Business Plus); Etoday 2026-06-10 (JD.com specialty store). Team size is from Korea's pension register.

11st: frequently asked questions

What does 11st do?

An e-commerce company that runs an open marketplace.

How many people work at 11st?

651 members on Korea's pension register in Aug 2026 (10-month change: −184 (−22.0%)). The register counts the whole company in Korea.

Where does 11st stand now?

Structural improvement — protecting open-marketplace profitability while widening its scope to overseas sales and business customers. Cross-border and AI product talent is always in short supply among e-commerce platforms. With the JD.com specialty store and Business Plus just opened, now is the time to hire the people who will run them.

Which roles will 11st look for?

Roles such as E-commerce growth manager, Category merchandiser (MD). The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like 11st's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like 11st, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

11st — an open marketplace cutting losses while looking for new sales channels

11st: frequently asked questions

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