Retail & Commerce · Wing · Where it is sold

SSG.COM: how its people are moving

The e-commerce company that runs Shinsegae Group's online shopping mall.

On Korea's National Pension Service register, SSG.COM had 2,344 members in Aug 2026, up 12 (+0.5%) from Oct 2025. Over the same period 805 people joined and 815 left.

Growth4/ 22+0.5%
Size13/ 222,344 people
Turnover (left ÷ team)7/ 2235%

Rank among 22 companies in Retail & Commerce, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

2,344 people

10-month change: +12 (+0.5%)

Joined	805 people
Left	815 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

E-commerce growth manager →This role gets customers to buy more and more often. It uses data to find bottlenecks in sign-up, purchase and repeat purchase, and fixes them through experiments.
Category merchandiser (MD) →At a retailer, this role owns the products and suppliers of one category (fresh food, fashion, appliances and so on) and is accountable for its sales and profit.

Banseog note

SSG.COM — an online mall splitting in two to focus on grocery shopping ↓

Outside Korea

United States

Subsidiary After acquiring all shares of W Concept Korea, it holds W Concept's US subsidiary WCONCEPT USA INC as a consolidated subsidiary. Source (2025-12)

Only presence confirmed on a public page is listed, with its source and month; a market that is not listed may still be served.

Banseog note · Oct 25, 2026

SSG.COM — an online mall splitting in two to focus on grocery shopping

Where it stands now

Restructuring — separating fashion and beauty and concentrating on grocery and fast delivery

Sales in 2025 fell to KRW 1.3471 trillion.

Grocery sales in July 2026 rose 12% from a year earlier, and sales of SSG daytime delivery, which uses E-mart stores, rose about 30% over the same period.

According to Korea's National Pension Service public workplace data, the company had 2,344 people on the pension register in August 2026, 12 (0.5%) more than in October 2025, almost the same level. Over that period 805 people joined and 815 left, a high turnover of staff.

Three decisions within a year

Spin-off: it will separate the fashion, beauty and lifestyle divisions into a newly established Shinsegae Mall Co. (tentative name), while the remaining SSG.COM focuses on grocery-led online shopping. The split date is December 1, 2026, with the split plan scheduled for approval at an extraordinary shareholders' meeting at the end of October.
CEO change: in the Shinsegae Group's 2027 regular executive appointments on October 23, 2026, Kim Hong-geuk was named co-CEO of E-mart and concurrently CEO of SSG.COM. The aim is to bring E-mart's merchandise planning, buying and store operations capabilities into SSG.COM's online business.
Faster delivery: its instant delivery service 'Baro Quick' runs from 90 E-mart stores nationwide, and two-hour delivery is planned to expand to 33 stores in October and 55 stores by the end of the year.

Three people it will look for

Grocery and fresh food MD — the remaining company's centre is shifting to grocery shopping and must be tied to E-mart's buying capability
Quick commerce and last-mile operations manager — Baro Quick and two-hour delivery stores must be added quickly within the year
Platform integration and product manager — Shinsegae Mall products must continue to appear in the SSG.COM app after the split

For HR

Grocery MD and quick commerce operations staff are sought by other large hypermarkets' online teams and quick commerce companies, who vie for the same people. Around December, when the split and the new CEO structure begin, is a good time to redraw key positions.

For job seekers

Experience as an online fresh food MD, in store-based instant delivery operations, or in system integration after a corporate split is worth the most at this company right now.

A reading written from public sources. Sources: Bloter 2026-06-12 (2025 sales), iNews24 2026-10-24 (July grocery, daytime delivery, Baro Quick, two-hour delivery), Edaily 2026-08-27 (spin-off, split date, extraordinary shareholders' meeting), Financial News 2026-10-23 (Kim Hong-geuk's dual role), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.

SSG.COM: frequently asked questions

What does SSG.COM do?

The e-commerce company that runs Shinsegae Group's online shopping mall.

How many people work at SSG.COM?

2,344 members on Korea's pension register in Aug 2026 (10-month change: +12 (+0.5%)). The register counts the whole company in Korea.

Where does SSG.COM stand now?

Restructuring — separating fashion and beauty and concentrating on grocery and fast delivery. Grocery MD and quick commerce operations staff are sought by other large hypermarkets' online teams and quick commerce companies, who vie for the same people. Around December, when the split and the new CEO structure begin, is a good time to redraw key positions.

Which roles will SSG.COM look for?

Roles such as E-commerce growth manager, Category merchandiser (MD). The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like SSG.COM's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like SSG.COM, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

Outside Korea

SSG.COM — an online mall splitting in two to focus on grocery shopping

SSG.COM: frequently asked questions

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