Ace Bed: how its people are moving

Banseog note · Oct 25, 2026

Ace Bed — a bed company that holds prices and wins on the store experience

Where it stands now

Recovery — regaining scale through a price freeze, experience stores and bridal partnerships

Consolidated sales in 2025 were KRW 317.3 billion and operating profit KRW 54.1 billion, both lower than the previous year.

Sales in the second quarter of 2026 were KRW 84.8 billion, up 10.9% from a year earlier; cumulative first-half sales were KRW 169.8 billion (+7.6%) and operating profit KRW 29.4 billion (+1.4%).

According to Korea's National Pension Service public workplace data, the company had 497 people on the pension register in August 2026, an adjustment of 10 (2.0%) fewer than in October 2025. Over that period 63 people joined and 71 left.

Three decisions within a year

1. Price freeze on all products for 2026: the last increase was in December 2022, and prices have stayed the same for more than four years despite pressure from raw materials, high inflation and exchange rates.
2. Stronger experience stores: in September 2026 it refurbished its Lotte Department Store Gangnam store around comparison and trying out, and in October opened the 800 m² 'Ace Square Yeonsinnae' in Eunpyeong-gu, Seoul.
3. More bridal customer partnerships: it extended the benefit period of 'Ace Wedding Members', which has 130,000 cumulative members, from six to nine months, and through a partnership with LG Electronics gives gift vouchers and other benefits to customers who buy a bed and appliances together.

Three people it will look for

1. Offline store operations and VMD — must run the refurbished department store store and the new Ace Square store around the experience
2. Partnership marketing and CRM — must turn the 130,000 Wedding Members and appliance and lifestyle brand partnerships into sales
3. Purchasing and cost manager — must manage rising raw material prices while prices are held

For HR

Store operations and bridal partnership marketing staff are people that other bed and mattress companies and furniture and appliance retailers are also looking for. The autumn wedding season, with new stores just opened, is the time to reinforce field leaders.

For job seekers

Experience planning and running experience stores, or running bridal and appliance partnership promotions, is worth the most at this company right now.

A reading written from public sources. Sources: EBN 2026-09-04 (2025 sales and operating profit), Herald Business 2026-08-11 (Q2 sales and operating profit), News1 2026-08-11 (first-half cumulative), Korea Economic Daily 2026-06-17 (price freeze), Newstap 2026-09-06 (Lotte Department Store Gangnam refurbishment), New Daily 2026-10-20 (Wedding Members, Yeonsinnae store), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.