Sidiz: how its people are moving

Banseog note · Oct 25, 2026

SIDIZ — redesigning its signature chair and widening the fit for more bodies

Where it stands now

Product restructuring — redesigning best-sellers and opening new categories

Revenue in 2025 was KRW 195.7 billion, and in the first quarter of 2026 the company recorded revenue of KRW 54.5 billion and operating profit of KRW 1.5 billion.

Korea's National Pension Service public workplace data shows 156 people on the pension register in August 2026, down 9 (5.5%) from October 2025. Over that period 31 people joined and 34 left as staffing was adjusted.

Three decisions within a year

1. Launch of the 'T50 2nd Generation': in July 2026 the company relaunched its signature chair, which has sold more than 3 million units since its 2007 launch, with a fully redesigned lumbar support and a wider range of motion for the headrest and armrests.
2. 'Muve' light-work chair: launched in January 2026 as a desk chair category for home use; after August sales reached about five times the first month, six new colors chosen through consumer research went on sale across all channels from September 4.
3. Launch of the 'T60 Large': in October 2026 the company released the 'T60 Large' and 'T60 AIR Large' for people 180 cm and taller, widening the backrest by 24 mm and raising its height by about 30 mm, and extending the range of body types it fits from about 76% to 94%.

Three people it will look for

1. Chair product development and ergonomics engineer — redesigns of signature models and lineup extensions by body type are continuing through the year
2. Product planning and consumer research lead — the company is expanding the approach, as with the new 'Muve' category, of choosing colors and models from consumer input
3. Distribution channel and overseas sales lead — the company has named channel diversification and overseas expansion as the direction for growing its core business

For HR

Chair and office furniture developers and product planners are also sought by other office and home furniture companies. With replacements of signature models under way, now is the time to bring in development leaders.

For job seekers

Experience in ergonomic design of chairs or furniture, and experience improving products through consumer research, are what this company values most right now.

A reading written from public sources. Sources: Top Daily 2026-07-24 (2025 revenue, Q1 2026 results, company direction), Newsis 2026-07-06 (T50 2nd Generation), Newstap 2026-09-07 (Muve sales, new colors), The Financial News 2026-10-22 (T60 Large), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.