Living · Core · The brand

Coway: how its people are moving

A company that supplies home appliances such as water purifiers and air purifiers on rental.

On Korea's National Pension Service register, Coway had 6,224 members in Aug 2026, down 6 (−0.1%) from Oct 2025. Over the same period 475 people joined and 477 left.

Growth7/ 25−0.1%
Size1/ 256,224 people
Turnover (left ÷ team)25/ 258%

Rank among 25 companies in Living, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

6,224 people

10-month change: −6 (−0.1%)

Joined	475 people
Left	477 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

Rental and B2B sales →This role supplies products such as water purifiers, massage chairs and office furniture to companies and households under contract. Contract retention and churn prevention decide performance.
Home and living product planner →This role decides the size, materials and price of furniture and appliances. It connects design, development, production and sales channels.

Banseog note

Coway — Headcount holds steady while the business grows ↓

Outside Korea

United States

Subsidiary Coway sells its Airmega air purifiers, Bidetmega bidet seats and Aquamega water purifiers in the US through its Cowaymega business. Source (2026-10)
Subsidiary Coway USA, Inc. is a subsidiary of Coway Co., Ltd. Source (2026-10)

Only presence confirmed on a public page is listed, with its source and month; a market that is not listed may still be served.

Banseog note · Oct 24, 2026

Coway — Headcount holds steady while the business grows

Where it stands now

Renewed growth within maturity — growing once more through overseas markets and new products

In 2025, revenue was KRW 4.9636 trillion (+15%) and operating profit KRW 878.7 billion (+10%), with overseas revenue of KRW 1.89 trillion, about 38%. Revenue in Q2 2026 was KRW 1.4422 trillion, a quarterly record, and rental accounts number 12.14 million.

Most of the Cody and Codac staff who carry out home service visits are not employees, so they are not counted in the National Pension Service figures.

Three decisions within a year

Overseas: after Malaysia (KRW 1.41 trillion in 2025), it is building Thailand (+54% in Q2 2026) as the next market.
New product lines: BEREX (mattresses and massage chairs; 40% of its KRW 719.9 billion in 2025 came from overseas), the home medical device Therasol, and a wearable walking aid, its first robot rental (2026-10).
Governance: largest shareholder Netmarble is raising its stake to nearly 29%, and a possible proxy contest at the 2027 shareholders' meeting is being discussed.

Three people it will look for

Overseas subsidiary leaders and global strategy
R&D — water, healthcare and medical devices (record entry-level R&D hiring in 2025)
Product planning and rental sales for new businesses — BEREX, senior care, robot rental

For HR

At a company that grows without adding headcount, each position carries great weight. For overseas and new-business leadership roles, it is safer to identify backup candidates in advance.

For job seekers

Experience running Southeast Asian subsidiaries, medical device licensing, or rental business planning connects directly with this company's next phase of growth.

A reading written from public sources. Sources: Coverage of 2025 and Q1/Q2 2026 results (2026-02-06, 05-08, 08-07), executive appointments (2025-12-01), annual general meeting (2026-03-31), Netmarble stake disclosures (2026-04, 2026-10-12), robot rental launch (2026-10-02), coverage of R&D hiring (2025-10-20). Team size is from Korea's pension register.

Coway: frequently asked questions

What does Coway do?

A company that supplies home appliances such as water purifiers and air purifiers on rental.

How many people work at Coway?

6,224 members on Korea's pension register in Aug 2026 (10-month change: −6 (−0.1%)). The register counts the whole company in Korea.

Where does Coway stand now?

Renewed growth within maturity — growing once more through overseas markets and new products. At a company that grows without adding headcount, each position carries great weight. For overseas and new-business leadership roles, it is safer to identify backup candidates in advance.

Which roles will Coway look for?

Roles such as Rental and B2B sales, Home and living product planner. The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like Coway's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like Coway, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

Outside Korea

Coway — Headcount holds steady while the business grows

Coway: frequently asked questions

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