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Cuckoo Electronics: how its people are moving

A Cuckoo affiliate that makes electric rice cookers and other kitchen appliances.

On Korea's National Pension Service register, Cuckoo Electronics had 685 members in Aug 2026, down 46 (−6.3%) from Oct 2025. Over the same period 89 people joined and 130 left.

Growth22/ 25−6.3%
Size12/ 25685 people
Turnover (left ÷ team)11/ 2519%

Rank among 25 companies in Living, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

685 people

10-month change: −46 (−6.3%)

Joined	89 people
Left	130 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

Home and living product planner →This role decides the size, materials and price of furniture and appliances. It connects design, development, production and sales channels.

Banseog note

Cuckoo Electronics — from rice cooker maker to a home appliance company going abroad ↓

Outside Korea

United States

Subsidiary Cuckoo Electronics America was established in 2016 as Cuckoo's US division. Source (2026-10)

Only presence confirmed on a public page is listed, with its source and month; a market that is not listed may still be served.

Banseog note · Oct 25, 2026

Cuckoo Electronics — from rice cooker maker to a home appliance company going abroad

Where it stands now

Overseas expansion — adding European and Southeast Asian sales channels and new appliance categories on top of domestically focused revenue

Cuckoo Holdings, the holding company that owns 100% of Cuckoo Electronics, posted second-quarter 2026 revenue of KRW 240.0 billion (+16%) and operating profit of KRW 31.1 billion (+53%).

As of 2025, revenue was 77% domestic and 23% overseas, and the company has overseas subsidiaries in Malaysia, the US, Indonesia, Australia and elsewhere.

Three decisions within a year

Push into Europe: at 'IFA 2026' in Berlin, Germany, in September 2026 the company presented 49 kitchen and home appliance models to Europe for the first time. It currently exports to 12 European countries, centered on Germany.
New category: in April 2026 it launched the food waste processor 'Eco Whale Cube', with after-sales care handled through its nationwide service center network.
Expanding overseas bases: using its overseas subsidiaries as bases to widen markets, the company has set out a goal of reaching the KRW 2 trillion revenue range.

Three people it will look for

European sales and channel development — exports to 12 countries need to grow and buyers met at IFA need to be turned into deals
Overseas subsidiary operations manager — the overseas subsidiaries are the pillar for raising the overseas share of revenue
New product planner and developer — new home appliance categories such as food waste processors need to keep coming

For HR

Home appliance and rental companies are looking for the same overseas sales and product planning people. Now, as European talks after IFA turn into deals, is the time to hire people for Europe.

For job seekers

Experience selling small appliances in Europe or Southeast Asia, or planning a new appliance category from scratch, is worth the most at this company right now.

A reading written from public sources. Sources: Newspim 2026-09-21 (Cuckoo Holdings second-quarter results, revenue mix), 2026-09-04 (IFA 2026); Etoday 2026-06-15 (Eco Whale Cube). Team size is from Korea's pension register.

Cuckoo Electronics: frequently asked questions

What does Cuckoo Electronics do?

A Cuckoo affiliate that makes electric rice cookers and other kitchen appliances.

How many people work at Cuckoo Electronics?

685 members on Korea's pension register in Aug 2026 (10-month change: −46 (−6.3%)). The register counts the whole company in Korea.

Where does Cuckoo Electronics stand now?

Overseas expansion — adding European and Southeast Asian sales channels and new appliance categories on top of domestically focused revenue. Home appliance and rental companies are looking for the same overseas sales and product planning people. Now, as European talks after IFA turn into deals, is the time to hire people for Europe.

Which roles will Cuckoo Electronics look for?

Roles such as Home and living product planner. The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like Cuckoo Electronics's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like Cuckoo Electronics, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

Outside Korea

Cuckoo Electronics — from rice cooker maker to a home appliance company going abroad

Cuckoo Electronics: frequently asked questions

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