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Dyson Korea: how its people are moving

Dyson's Korean subsidiary.

On Korea's National Pension Service register, Dyson Korea had 252 members in Aug 2026, down 4 (−1.6%) from Oct 2025. Over the same period 38 people joined and 43 left.

  • Growth9/ 25−1.6%
  • Size17/ 25252 people
  • Turnover (left ÷ team)16/ 2517%

Rank among 25 companies in Living, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

252 people

10-month change: −4 (−1.6%)

Joined38 people
Left43 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

  • Brand manager →This role decides to whom and with what story a brand is sold, and pulls product, marketing and distribution in one direction. It exists in fashion, food and health functional foods alike.

Banseog note

Dyson Korea — seeking a rebound with new hair and home appliances ↓

Outside Korea

Dyson Korea is the Korean company of a British brand.

Only presence confirmed on a public page is listed, with its source and month; a market that is not listed may still be served.

Banseog note · Oct 25, 2026

Dyson Korea — seeking a rebound with new hair and home appliances

Where it stands now
Reorganization — lifting domestic sales again with new products and experience stores

2025 revenue was KRW 527.6 billion, down 3.9% from a year earlier, and operating profit was KRW 16.0 billion, down 5.3%.

In 2025, its air quality engineering education for elementary and middle school students ran 301 sessions attended by about 6,994 students.

Korea's National Pension Service public workplace data shows 252 people on the pension register in August 2026, down 4 (1.6%) from October 2025. Over that period 38 people joined and 43 left.

Three decisions within a year
  1. Three home appliances: In January 2026 it launched the 'Spot+Scrub Ai robot vacuum', the 'Clean+Wash Hygiene wet floor cleaner' and the 'HushJet Compact air purifier' in Korea and ran an 11-day experience pop-up at The Hyundai Seoul. It followed with its first portable fan, the 'HushJet Mini Cool'.
  2. Hair care line: To mark the April launch of the 'Supersonic Travel', it ran a pop-up in Seongsu until the 26th, and on October 15 it released the 'Corrale Cool Shine hair straightener', designed to reduce heat exposure, at a recommended price of KRW 429,000.
  3. Expanded engineering education: The air quality education launched in 2023 was extended to the five major metropolitan cities in 2025, and a new 'Hair Science Class' for middle school students was added in 2026.
Three people it will look for
  1. Category manager (home and hair) — a series of new products such as the robot vacuum, air purifier and straightener must be established in the Korean market
  2. Retail and experience store operations — the hands-on selling approach through pop-ups and directly run experience spaces needs to grow
  3. E-commerce and platform sales — online channel sales, including new-product launch promotions, need to be lifted
For HR
Premium appliance category managers and experience store operators are sought by the Korean subsidiaries of global appliance and beauty device brands alike. It is best to name category leads before the year-end peak season, when new products cluster.
For job seekers
A track record launching premium appliances or beauty devices in Korea and growing pop-ups, directly run stores and online together is worth the most at this company right now.

A reading written from public sources. Sources: Newspim 2026-05-18 (2025 revenue and operating profit, HushJet Mini Cool), Asia Economy 2026-04-02 (air quality education attendance, Hair Science), KBench 2026-01-12 (three appliances, The Hyundai Seoul pop-up), Asia Economy 2026-04-23 (Supersonic Travel pop-up), Review Times 2026-10-15 (Corrale Cool Shine), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.

Dyson Korea: frequently asked questions

What does Dyson Korea do?

Dyson's Korean subsidiary.

How many people work at Dyson Korea?

252 members on Korea's pension register in Aug 2026 (10-month change: −4 (−1.6%)). The register counts the whole company in Korea.

Where does Dyson Korea stand now?

Reorganization — lifting domestic sales again with new products and experience stores. Premium appliance category managers and experience store operators are sought by the Korean subsidiaries of global appliance and beauty device brands alike. It is best to name category leads before the year-end peak season, when new products cluster.

Which roles will Dyson Korea look for?

Roles such as Brand manager. The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like Dyson Korea's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

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