Living · Core · The brand

Chungho Nais: how its people are moving

A company that makes and rents out water purifiers and other home appliances.

On Korea's National Pension Service register, Chungho Nais had 1,179 members in Aug 2026, up 51 (+4.5%) from Oct 2025. Over the same period 315 people joined and 265 left.

Growth3/ 25+4.5%
Size5/ 251,179 people
Turnover (left ÷ team)8/ 2522%

Rank among 25 companies in Living, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

1,179 people

10-month change: +51 (+4.5%)

Joined	315 people
Left	265 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

Rental and B2B sales →This role supplies products such as water purifiers, massage chairs and office furniture to companies and households under contract. Contract retention and churn prevention decide performance.

Banseog note

Chungho Nais — a new owner and a new plan for running the rental business ↓

Banseog note · Oct 25, 2026

Chungho Nais — a new owner and a new plan for running the rental business

Where it stands now

Transition — under a new major shareholder, rental-industry professional managers are reshaping the business

2025 revenue was KRW 510.2 billion, up 6% from KRW 478.2 billion in 2024.

In May 2026 ice water purifier sales rose 25% from a year earlier.

Development teams at the Environmental Technology Research Institute grew from four in 2021 to six in 2026.

Three decisions within a year

Change of major shareholder and management: Carlyle completed its acquisition of Chungho Group in August 2026, and in September appointed executives from the rental industry as group chief executive and as chief executive of Chungho Nais.
AI appliances: in February 2026 the company launched an air purifier with an AI mode that analyzes the indoor environment and adjusts its operation on its own.
Stronger home cafe line: in October 2026 it relaunched 'Esprecafe', which combines water purification, ice making and capsule coffee extraction.

Three people it will look for

Rental business strategy and financial planning — under the new major shareholder, work has begun on the group's financial framework and integration
AI and IoT appliance developer — smart functions are being extended across the product range
Rental sales and channel leader — with demand for ice water purifiers rising, someone is needed to lead account growth

For HR

People with rental business experience are sought by other large rental companies as well. The few months right after an acquisition, when the new management is shaping the organization, are the best time to bring in key leaders.

For job seekers

Experience managing rental accounts or running a home-visit service organization, and experience going through post-acquisition integration, are worth the most at this company right now.

A reading written from public sources. Sources: Asia Today 2026-08-06 (2025 revenue, ice water purifiers); Bloter 2026-09-16 (research institute, AI air purifier); Newsis 2026-09-01 (completion of acquisition, management appointments); Biz Joongang 2026-10-23 (Esprecafe). Team size is from Korea's pension register.

Chungho Nais: frequently asked questions

What does Chungho Nais do?

A company that makes and rents out water purifiers and other home appliances.

How many people work at Chungho Nais?

1,179 members on Korea's pension register in Aug 2026 (10-month change: +51 (+4.5%)). The register counts the whole company in Korea.

Where does Chungho Nais stand now?

Transition — under a new major shareholder, rental-industry professional managers are reshaping the business. People with rental business experience are sought by other large rental companies as well. The few months right after an acquisition, when the new management is shaping the organization, are the best time to bring in key leaders.

Which roles will Chungho Nais look for?

Roles such as Rental and B2B sales. The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like Chungho Nais's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like Chungho Nais, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

Chungho Nais — a new owner and a new plan for running the rental business

Chungho Nais: frequently asked questions

Other companies in Living