Living · Core · The brand

Bodyfriend: how its people are moving

A healthcare appliance company that makes massage chairs.

On Korea's National Pension Service register, Bodyfriend had 855 members in Aug 2026, up 34 (+4.1%) from Oct 2025. Over the same period 190 people joined and 161 left.

Growth4/ 25+4.1%
Size7/ 25855 people
Turnover (left ÷ team)14/ 2519%

Rank among 25 companies in Living, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

855 people

10-month change: +34 (+4.1%)

Joined	190 people
Left	161 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

Rental and B2B sales →This role supplies products such as water purifiers, massage chairs and office furniture to companies and households under contract. Contract retention and churn prevention decide performance.
Home and living product planner →This role decides the size, materials and price of furniture and appliances. It connects design, development, production and sales channels.

Banseog note

Bodyfriend — a healthcare company selling technology and health foods beyond massage chairs ↓

Outside Korea

United States

Subsidiary Bodyfriend set up its US headquarters in Cerritos, California, in 2017. Source (2026-10)
Own stores Bodyfriend operates six directly run showrooms in the United States. Source (2026-10)

Only presence confirmed on a public page is listed, with its source and month; a market that is not listed may still be served.

Banseog note · Oct 25, 2026

Bodyfriend — a healthcare company selling technology and health foods beyond massage chairs

Where it stands now

Expansion — widening the business through overseas sales, technology licensing and health functional foods

Sales in the first quarter of 2026 were KRW 118.2 billion, up 17.4% from a year earlier.

Overseas sales of the healthcare division in 2025 were KRW 45 billion, up 110% from the previous year, and healthcare robot exports grew about fourfold in two years from KRW 11.5 billion in 2023.

According to Korea's National Pension Service public workplace data, the company had 855 people on the pension register in August 2026, 34 (4.1%) more than in October 2025. Over that period 190 people joined and 161 left.

Three decisions within a year

Entry into health functional foods: on August 10, 2026 it launched its first three products under the 'Bodyfriend Healthcare' brand, and in October added three more for sleep, eye health and energy, giving a line-up of six. The products are based on healthcare usage data from about 1.6 million customers.
Reorganised European sales network: it chose the UK, Germany and Denmark as priority markets and is pursuing local sales from October 2026, and plans to open a separate promotional e-commerce site for French consumers in the second half (its European headquarters was set up in France in 2018).
Technology licensing business: it has signed licence agreements to supply healthcare robot technology to six overseas companies. It holds 803 patents related to therapeutic medical devices, the most in Korea.

Three people it will look for

European overseas sales and channel manager — must drive local sales in the UK, Germany and Denmark together with the reworking of the French online store
Health functional food product planning and quality — must run the line-up, now six products, and plan the next ones
Technology licensing and intellectual property (IP) — must manage technology supply contracts with six overseas companies and the patent portfolio

For HR

European sales and health functional food staff are people that other healthcare appliance companies and health functional food companies are also looking for. With local European sales just starting, now is the time to hire leaders to run the channels.

For job seekers

Experience opening European appliance or healthcare retail channels yourself, or launching new health functional food products, is worth the most at this company right now.

A reading written from public sources. Sources: CEO News 2026-10-22 (first-quarter sales), Financial News 2026-10-18 (overseas sales of KRW 45 billion, European priority markets, French site), Financial News 2026-10-11 (export trend, licences with six companies, 803 patents), Newsis 2026-08-10 (health functional food brand launch, data from 1.6 million customers), Financial News 2026-10-08 (six-product line-up completed), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.

Bodyfriend: frequently asked questions

What does Bodyfriend do?

A healthcare appliance company that makes massage chairs.

How many people work at Bodyfriend?

855 members on Korea's pension register in Aug 2026 (10-month change: +34 (+4.1%)). The register counts the whole company in Korea.

Where does Bodyfriend stand now?

Expansion — widening the business through overseas sales, technology licensing and health functional foods. European sales and health functional food staff are people that other healthcare appliance companies and health functional food companies are also looking for. With local European sales just starting, now is the time to hire leaders to run the channels.

Which roles will Bodyfriend look for?

Roles such as Rental and B2B sales, Home and living product planner. The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like Bodyfriend's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like Bodyfriend, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

Outside Korea

Bodyfriend — a healthcare company selling technology and health foods beyond massage chairs

Bodyfriend: frequently asked questions

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