Banseog note · Oct 25, 2026
Hurom — widening its stage from home juicers to commercial juicers for stores
- Where it stands now
- Transition — turning the commercial juicers built up through overseas exhibitions into actual sales
The CE50 and CP50 commercial juicers were first unveiled at Maison&Objet in Paris in September 2025, then shown in turn at exhibitions in Milan (October 2025), New York and Hamburg (March 2026), Shanghai and Singapore (April 2026), and Chicago (May 2026).
Korea's National Pension Service public workplace data shows 157 people on the pension register in August 2026, up 6 (4.0%) from October 2025.
- Three decisions within a year
- Entry into the US commercial market: Its US subsidiary, Hurom America, launched the 'CP50' slow juicer for cafes, juice bars and restaurants on October 13, 2026 (local time). In Japan, the CP50 has been on sale since July 30, 2026.
- Consecutive overseas food service exhibitions: It exhibited one after another at the New York Restaurant Show (March 8–10) and Internorga in Hamburg (March 13–17) in March 2026, Hotelex Shanghai and FHA Singapore (April 21–24) in April, and the Chicago restaurant show in May.
- Wider kitchen appliance line-up: On July 14, 2026 it launched the compact 2-liter, 27 cm deep 'Food Waste Processor 3rd Generation' on Naver Live (list price KRW 499,000).
- Three people it will look for
- Overseas B2B sales — CP50 sales that began in the US and Japan need to be extended to cafe and food service chain accounts
- Commercial product technical service — juicers that run all day in stores need people on the ground to support installation, repair and training
- Kitchen appliance product planner — the company is following juicers with new product lines such as the food waste processor
- For HR
- Overseas B2B sales and commercial equipment service staff are sought by other kitchen appliance and coffee machine companies and food service equipment companies alike. Right after the US launch, it is best to name a local sales leader before the first accounts come on board.
- For job seekers
- A track record selling, installing or maintaining commercial equipment for cafes and food service businesses, especially in the US market, is worth the most at this company right now.
A reading written from public sources. Sources: The Guru 2026-10-13 (CP50 launch in the US and Japan), Herald Economy 2026-03-18 (New York and Hamburg exhibitions), The Financial News 2026-03-31 (Hotelex Shanghai) and 2026-05-19 (Chicago restaurant show, exhibition history), Herald Economy 2026-04-22 (FHA Singapore), Electronic Times 2025-10-16 (Milan and Paris exhibitions), KBench 2026-07-14 (Food Waste Processor 3rd Generation), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.