Banseog note · Oct 25, 2026
IKEA Korea — stepping out of its big stores and into city centres
- Where it stands now
- Channel restructuring — widening touchpoints from large suburban stores to city-centre stores and online
Sales for fiscal year 2025 (September 2024 to August 2025) were KRW 639.3 billion, up 2.2% from a year earlier, and operating profit was KRW 10.9 billion. Online and offline visitors numbered about 62 million (+7.2%).
Online sales grew from around KRW 5 billion in 2019 to close to KRW 200 billion.
According to Korea's National Pension Service public workplace data, the company had 1,593 people on the pension register in August 2026, 8 (0.5%) fewer than in October 2025, almost the same level. Over that period 250 people joined and 252 left.
- Three decisions within a year
- City-centre store openings: it opened in turn at Lotte Mall Gwangju in November 2025, Hyundai Premium Outlet Songdo on July 23, 2026 (about 600 m²) and the 8th floor of Shinsegae Department Store Daegu on September 17 (about 1,000 m², about 900 items), and plans to widen city-centre stores as far as Daejeon by 2027. The Daegu store hired about 20 new staff together with the local employment centre.
- Revamped delivery and pickup: in April 2026 it launched 'arrives tomorrow' delivery for small furniture, in-store pickup for online and phone orders, and a service that lets customers choose delivery time and cost.
- Wider interior design services: each city-centre store has interior consultation, and it is gradually widening 60-minute free consultations, a home styling service (KRW 80,000 for members) and custom kitchen remodelling through partner firms.
- Three people it will look for
- City-centre store opening and operations manager — within a year it has opened small stores one after another in Gwangju, Songdo and Daegu, with Daejeon next
- E-commerce and last-mile logistics — online sales are approaching KRW 200 billion and 'arrives tomorrow' delivery has begun
- Interior designer and kitchen remodelling project manager — consultation and remodelling services must be widened store by store
- For HR
- Store operations and last-mile logistics staff are people that large retailers, living and furniture companies and e-commerce companies are all looking for. It is best to secure regional store leaders ahead of the next city-centre openings, such as Daejeon.
- For job seekers
- Experience opening small stores inside shopping malls or department stores, and experience in furniture delivery and installation or interior consultation, are worth the most at this company right now.
A reading written from public sources. Sources: E-Today 2026-04-20 (fiscal 2025 results, visitors, online sales), Newsis 2026-04-20 ('arrives tomorrow' delivery, interior services), Aju Business Daily 2026-04-20 (Lotte Mall Gwangju, pickup), Herald Business 2026-07-25 (Songdo store), EBN 2026-09-17 (Daegu store and hiring), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.