Banseog note · Oct 25, 2026
Crown Confectionery — looking for overseas sales channels to fill its new plant
- Where it stands now
- Reorganization — domestic earnings are shrinking while the Asan plant and candy exports prepare the next stage of growth
In the first half of 2026 revenue fell 2.2% to KRW 219.0 billion and operating profit fell 30.2% to KRW 7.6 billion.
The overseas share of revenue was 6.41% in 2025, remaining in the 6% range.
'Zappo', the overseas brand of the soft candy 'Saekom Dalkom', exceeded KRW 6.0 billion in annual revenue in 2025.
- Three decisions within a year
- Asan snack plant: in 2024 the company expanded and completed a plant in Asan equipped with automated facilities, and snack division utilization was 54.4% in the first half of 2026.
- It has set a Zappo revenue target of KRW 10.0 billion for 2026 and is widening the market beyond Australia, having entered the US in 2024 and Canada in 2025.
- This year it launched new products such as 'Dubai-style Choco Heim' and 'Big Cone', about 70% larger than the existing product.
- Three people it will look for
- Overseas sales manager (North America and Australia) — someone to own the Zappo revenue target and the expansion of US and Canadian distribution
- Production and process efficiency leader — someone to raise utilization at the Asan snack plant and lower costs
- Product developer and brand marketer — reviving long-established brands with new flavors and new sizes
- For HR
- Confectionery and food companies with a high overseas share are looking for the same overseas sales and production talent. It is best to settle on an overseas sales leader now, while next year's export plans are being drawn up.
- For job seekers
- Experience placing snacks or candy with overseas retailers in markets such as the US and Australia, and a production track record of raising utilization at a new plant, are worth the most at this company right now.
A reading written from public sources. Sources: Financial News 2026-08-14 (first-half results), 2026-05-24 (Zappo revenue and target); EBN 2026-05-27 (overseas share of revenue); Korea Financial Newspaper 2026-09-21 (Asan plant, utilization, new products). Team size is from Korea's pension register.