Banseog note · Oct 25, 2026
Chong Kun Dang Healthcare — a health functional food company that fixed profit before revenue
- Where it stands now
- Reorganization — having restored profitability, the company aims to grow revenue again through new products and exports to Southeast Asia
2025 revenue fell 4.9% to KRW 472.9 billion, but operating profit of KRW 32.3 billion was the highest in five years.
During the 2026 Chuseok season, sales of the red ginseng product line rose sharply in online channels.
At 'Vitafoods Asia' in Bangkok, Thailand, in September 2026 the company held more than 150 export consultations.
- Three decisions within a year
- Wider Southeast Asian channels: following distributors in Kazakhstan and Thailand, the company discussed new exports with Thai and Vietnamese distributors at Vitafoods Asia in September 2026.
- In April 2026 it launched 'Lactofit Super Slim', aimed at both gut health and weight management.
- In June 2026 it launched two new high-purity rTG omega-3 products.
- Three people it will look for
- Overseas sales manager (Southeast Asia and Central Asia) — someone to turn new distributor talks into actual contracts and listings
- Online channel and performance marketer — extending the sales growth seen online to other product lines
- Product development and regulatory approval — product line expansion and registration in each export country
- For HR
- Health functional food companies are looking for the same online marketing and overseas sales talent. It is best to hire overseas staff before the Southeast Asian talks move to the contract stage.
- For job seekers
- Experience getting health functional foods listed in Southeast Asian pharmacy and health-and-beauty (H&B) channels, and a track record of lifting holiday-season sales in e-commerce channels, are worth the most right now.
A reading written from public sources. Sources: Dailypharm 2026-03-23 (2025 results); Edaily 2026-10-23 (Chuseok red ginseng sales); Financial News 2026-09-14 (Vitafoods Asia); Seoul Shinmun 2026-04-23, 2026-06-26 (new products). Team size is from Korea's pension register.