Banseog note · Oct 25, 2026
Haitai Confectionery & Foods — giving long-selling snacks new flavors while rebuilding its management framework
- Where it stands now
- Reorganization — holding revenue steady while setting up a new board and management structure
2025 revenue was KRW 641.4 billion and operating profit KRW 42.3 billion.
First-half 2026 revenue fell 1.5% from a year earlier to KRW 317.8 billion, and operating profit fell 16% to KRW 20.0 billion.
Butter Ring is a steady seller that had reached KRW 500 billion in cumulative sales by 2024, its 40th anniversary.
- Three decisions within a year
- Greater management transparency: in October 2026 the company set up an ethics management committee and an internal accounting control committee led by independent directors on its board, and said it plans to appoint one more independent director at the next shareholders' meeting.
- Strengthening internal controls: internal control systems are being reinforced after review by an outside specialist firm, and training is being run for all employees.
- More product collaborations: in September 2026 it introduced a limited-edition Butter Ring made with French Échiré butter, and French Pie's first collaboration product with an overseas food brand.
- Three people it will look for
- Head of internal accounting and internal control — the newly created internal accounting control committee framework has to be run in practice
- Compliance and ethics management lead — oversight has been raised to board level
- Confectionery brand manager (collaboration planning) — the strategy of adding limited editions and overseas brand collaborations to long-established brands continues
- For HR
- As listed food companies strengthen internal accounting control systems, people with accounting and control experience are sought by both accounting firms and other manufacturers. Now, as the committees are being finalized, is the time to bring people in.
- For job seekers
- Experience designing or running an internal accounting control system hands-on, and a marketing track record of renewing long-established brands and launching collaboration products, are worth the most at this company right now.
A reading written from public sources. Sources: Digital Today 2026-10-23 (transparency plan, 2025 financials); Dailian 2026-08-14 (first-half results); Newspim 2026-09-21 (Échiré Butter Ring); Daily Hankook 2026-09-17 (French Pie collaboration). Team size is from Korea's pension register.