Food & Health · Core · The brand

Dongsuh Foods: how its people are moving

A food company making coffee (Maxim and others), tea and cereal.

On Korea's National Pension Service register, Dongsuh Foods had 1,170 members in Aug 2026, down 6 (−0.5%) from Oct 2025. Over the same period 148 people joined and 159 left.

Growth16/ 31−0.5%
Size20/ 311,170 people
Turnover (left ÷ team)25/ 3114%

Rank among 31 companies in Food & Health, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

1,170 people

10-month change: −6 (−0.5%)

Joined	148 people
Left	159 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

Food quality and production →This role keeps the same taste and safety in the plant every day. It covers production management, quality assurance (QA), and hygiene and certification (such as HACCP).
Brand manager →This role decides to whom and with what story a brand is sold, and pulls product, marketing and distribution in one direction. It exists in fashion, food and health functional foods alike.

Banseog note

Dongsuh Foods — Holding the top spot while looking for the next coffee ↓

Banseog note · Oct 25, 2026

Dongsuh Foods — Holding the top spot while looking for the next coffee

Where it stands now

Transition amid stagnation — keeping first place in instant coffee while seeking growth in capsules and whole beans

In 2025, consolidated revenue rose 1.1% to KRW 1.8105 trillion, and operating profit rose 1.0% to KRW 179.3 billion.

The domestic instant coffee market shrank from KRW 1.3243 trillion in 2023 to KRW 1.2299 trillion in 2025, and annual revenue from overseas is around KRW 60 billion.

On Korea's National Pension Service public workplace data, 1,170 people were on the pension register in August 2026, 6 fewer (0.5%) than in October 2025, almost unchanged. In the same period 148 people joined and 159 left.

Three decisions within a year

Capsule coffee expansion: 'KANU Barista', launched in February 2023, passed KRW 100 billion in cumulative sales early this year, and in July 2026 it released the premium machine 'KANU Barista Oasis'. There are 18 dedicated capsules.
It held the final of the '2026 KANU Barista Championship' in September at the Shinsegae Department Store Gangnam store, and widened customer touchpoints for beans and capsules through experience zones and pop-up stores.
Launch of 'Color of Maxim': in October 2026 it again released limited-edition household goods in coffee mix colors, widening the brand's product range.

Three people it will look for

Capsule and machine business planners — product and channel strategy to grow KANU Barista machines and capsules
Brand marketers (experiential) — running marketing that customers experience directly, such as championships, pop-ups and limited editions
Cost and purchasing managers — procurement and cost management while coffee bean prices fluctuate

For HR

Global brands hold a large share of the capsule coffee market, so people with capsule and machine experience are sought by both specialist coffee companies and appliance companies. Now, just as new products have come out, is the time to hold on to leaders who can grow the business.

For job seekers

Experience planning premium coffee products such as capsules and whole beans, or running experiential marketing, is worth the most at this company right now.

A reading written from public sources. Sources: EBN 2026-09-18 (2025 results and KANU Barista cumulative sales), Seoul Finance 2026-10-18 (instant coffee market and overseas revenue), EBN 2026-10-15 (Oasis machine and capsules), Pinpoint News 2026-09-14 (championship). Team size is from Korea's pension register.

Dongsuh Foods: frequently asked questions

What does Dongsuh Foods do?

A food company making coffee (Maxim and others), tea and cereal.

How many people work at Dongsuh Foods?

1,170 members on Korea's pension register in Aug 2026 (10-month change: −6 (−0.5%)). The register counts the whole company in Korea.

Where does Dongsuh Foods stand now?

Transition amid stagnation — keeping first place in instant coffee while seeking growth in capsules and whole beans. Global brands hold a large share of the capsule coffee market, so people with capsule and machine experience are sought by both specialist coffee companies and appliance companies. Now, just as new products have come out, is the time to hold on to leaders who can grow the business.

Which roles will Dongsuh Foods look for?

Roles such as Food quality and production, Brand manager. The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like Dongsuh Foods's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like Dongsuh Foods, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

Dongsuh Foods — Holding the top spot while looking for the next coffee

Dongsuh Foods: frequently asked questions

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