Hansot: how its people are moving

Banseog note · Oct 25, 2026

Hansot — moving 800 stores with a single menu item

Where it stands now

Steady growth — protecting margins while increasing repeat visits with new menu items

Revenue in 2025 was KRW 147.5 billion, up 4.9% year on year, and operating profit was KRW 14.8 billion, up 1.4%. The operating margin has stayed at 10% or more for four consecutive years since 2022.

There were 811 franchise stores at the end of 2024, with 51 opening that year. Average annual sales per franchise store in 2024 were KRW 408.4 million.

Korea's National Pension Service public workplace data shows 85 people on the pension register in August 2026, up 5 (6.3%) from October 2025. Over that period 34 people joined and 33 left.

Three decisions within a year

1. Extending combinations of its signature menu: on October 15, 2026 the company launched the 'Chicken Mayo Donkatsu Doryeonnim Combo' and 'Chicken Mayo Jeyuk Bokkeum Combo', which add side dishes to its best-selling Chicken Mayo, and an 'Onion Rings' side. Both combos use an inner tray.
2. Menu in partnership with Hanwoo farmers: based on a business agreement with the Hanwoo Board, the company introduced the 'Cheese Hanwoo Hamburg Steak' at the end of September 2026, widening its hamburg steak range.
3. Continued medical and welfare donations: regular donations made since 2012 passed a cumulative KRW 1 billion in September 2026, and this year KRW 101 million was given to five medical institutions and one child welfare facility.

Three people it will look for

1. Menu development and product planning lead — new items that extend the signature menu, like the combos and the Hanwoo menu, must keep coming every year
2. Franchise sales and store development lead — must handle both new openings and store sales management across a network of more than 800 franchise stores
3. Purchasing and ingredient sourcing lead — must manage partnership menus with Korean ingredients such as Hanwoo beef and cost control at the same time

For HR

Menu development and franchise operations staff are also sought by other food service and lunch box franchises and by convenience store ready-meal teams. With a small head office of 85 people where each person carries a large share, it is better to hire ahead of the fall and winter season, when new menu items cluster.

For job seekers

Experience planning new franchise menu items and rolling them out to franchise stores nationwide, or a record of managing franchise store sales, is what this company values most right now.

A reading written from public sources. Sources: EBN 2026-10-19 (2021–2025 revenue and operating profit, 2026 new menu items), Daily Hankook 2026-06-22 (franchise disclosure document store count and average sales), Shina Ilbo 2026-10-21 and Daily Smart 2026-10-15 (Chicken Mayo combos), Lawissue 2026-09-28 (Cheese Hanwoo Hamburg Steak), Newstap 2026-09-12 (cumulative donations of KRW 1 billion), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.