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Paris Croissant: how its people are moving

The company that runs SPC Group bakery brands such as Paris Baguette.

PEOPLE · PENSION REGISTER

5,267 people

The change shows at the next update.

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

Food R&D →This role creates new products and improves the taste, cost and process of existing ones. For export products it also adapts them to each country's regulations and tastes.
Brand manager →This role decides to whom and with what story a brand is sold, and pulls product, marketing and distribution in one direction. It exists in fashion, food and health functional foods alike.

Banseog note

Paris Croissant — reshaping its governance and bringing in a chief executive from outside ↓

Outside Korea

United States

Subsidiary Paris Baguette, the brand it runs, has a US subsidiary headquartered in Bergen County, New Jersey. Source (2026-10)
Subsidiary Its 2025 audit report lists further US subsidiaries PARIS BAGUETTE BON DOUX, INC., PARIS BAGUETTE AMERICA, INC., PBC Bakery Inc. and PBFC LICENSING INC. Source (2025-12)
Own stores Paris Baguette has more than 260 locations across the US as of early 2026. Source (2026-01)

Japan

Subsidiary Its 2025 audit report lists SPC JAPAN CO. LTD. among its subsidiaries, with inventory purchases from the Japanese unit. Source (2025-12)

Only presence confirmed on a public page is listed, with its source and month; a market that is not listed may still be served.

Banseog note · Oct 25, 2026

Paris Croissant — reshaping its governance and bringing in a chief executive from outside

Where it stands now

Restructuring — changing how the operating company works through a holding-company split and a new chief executive

Paris Baguette operates about 750 stores in 15 countries including the US, Canada, France, the UK, Singapore and Vietnam, of which about 300 are in North America (as of July 2026).

The healthy-bread brand 'Paran Label', launched in February 2025, passed 24 million units in cumulative sales in June 2026 and has also entered stores in Singapore.

Three decisions within a year

Governance reorganization: Paris Croissant was split into an operating division and an investment and management division, and the pure holding company 'Sangmidang Holdings' was launched in January 2026. The holding company handles mid- to long-term strategy, and Paris Croissant runs the business.
New chief executive named: in October 2026 the company named Kang Shin-bong, a former head of the D2C Center at Samsung Electronics with platform and global management experience, as its incoming chief executive.
North American production base: SPC Group decided to build its largest bakery plant in the group, at a cost of about USD 160 million, in Texas in the US. This supports its target of growing North American stores to 1,000 by 2030.

Three people it will look for

Digital and D2C business leader — under a new chief executive from a platform background, direct-to-consumer sales and data-based operations will grow
North America operations and franchise development — there is a target to grow North American stores from about 300 to 1,000 by 2030
Overseas production and supply chain manager — products have to flow reliably from the Texas plant to North American stores

For HR

This is the period of the first reorganization under the new chief executive. Key digital and North America roles will mean vying with large retail and platform companies for the same people, so it is wise to secure candidates before the reorganization plan comes out.

For job seekers

Experience expanding a franchise overseas, or running D2C and data businesses at a consumer goods company, is worth the most right now.

A reading written from public sources. Sources: Etoday 2026-07-24 (stores in 15 countries), 2026-06-26 (Paran Label), 2026-01-13 (launch of Sangmidang Holdings), 2026-10-01 (incoming chief executive), 2025-01-02 (Texas plant). Team size is from Korea's pension register.

Paris Croissant: frequently asked questions

What does Paris Croissant do?

The company that runs SPC Group bakery brands such as Paris Baguette.

How many people work at Paris Croissant?

5,267 members on Korea's pension register in Aug 2026. The register counts the whole company in Korea.

Where does Paris Croissant stand now?

Restructuring — changing how the operating company works through a holding-company split and a new chief executive. This is the period of the first reorganization under the new chief executive. Key digital and North America roles will mean vying with large retail and platform companies for the same people, so it is wise to secure candidates before the reorganization plan comes out.

Which roles will Paris Croissant look for?

Roles such as Food R&D, Brand manager. The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like Paris Croissant's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like Paris Croissant, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

Outside Korea

Paris Croissant — reshaping its governance and bringing in a chief executive from outside

Paris Croissant: frequently asked questions

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