Banseog note · Oct 25, 2026
McDonald's Korea — building on its return to profit toward 500 restaurants
- Where it stands now
- Expansion — after restoring profitability, growing store openings and training infrastructure together
2025 revenue rose 14.5% to KRW 1.431 trillion, and operating profit of KRW 73.2 billion was about six times the previous year's.
It has about 400 restaurants; in 2025 it opened 10 new ones and renovated 20.
- Three decisions within a year
- Larger headquarters: in October 2026 it moved its headquarters to Taepyeong-ro in Jung-gu, Seoul, and expanded its office space.
- Training and menu development infrastructure: the new headquarters houses a 'Hamburger University' training center for up to 130 people at a time, with plans to train more than 1,500 people a year, and a test kitchen for menu development.
- 2030 vision: it has set targets of KRW 2 trillion in revenue and 500 restaurants by 2030, and plans to roughly double the number of new openings in 2026 from the previous year.
- Three people it will look for
- Store development (new openings) lead — reaching 500 restaurants means doubling the pace of openings
- Training manager — a system for training more than 1,500 people a year at Hamburger University has to be run
- Menu development and R&D chef — the company wants to bring out trend-driven menu items quickly from the new test kitchen
- For HR
- Store opening staff and restaurant operations leaders are sought by other burger and coffee franchises and convenience store headquarters alike. Now, as openings double, is the time to hire a store development leader.
- For job seekers
- Experience in trade-area analysis and new store openings at a food-service franchise, or in running multi-unit operations training, is worth the most at this company right now.
A reading written from public sources. Sources: Financial News 2026-09-22 (2025 results, headquarters move); thebell 2026-10-19 (restaurant count, opening plans); Newspim 2026-10-13 (Hamburger University, test kitchen, 2030 vision). Team size is from Korea's pension register.