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Banseog note · Oct 25, 2026
Burger King — adding staff by widening dayparts and store formats
- Where it stands now
- Expansion — adding the breakfast daypart and new store formats on top of record results
2025 revenue rose about 12.6% from the previous year to KRW 892.2 billion and operating profit rose 11.7% to KRW 42.9 billion, a record for Burger King and Tim Hortons combined.
In the month around the July breakfast menu revamp, monthly breakfast menu sales grew about 8.2 times.
According to Korea's National Pension Service public workplace data, the number of people on the pension register was 1,042 in August 2026, up 51 (5.2%) from October 2025. In that period 249 people joined and 201 left.
- Three decisions within a year
- More stores serving breakfast: the number of stores selling the breakfast menu rose from 58 to 120 in July, and 70 more were added in October for 190 nationwide. The scope widened from the Seoul metropolitan area to Yeongnam, Chungcheong, Honam and Gangwon.
- First global flagship: on August 26, 2026 Burger King opened its first global flagship, 'Flame Ground', in Seongsu-dong, Seoul.
- More diverse store formats: the digital store format 'Royal Pixel' was introduced at Seoul Station and Gangnam Station, and Tim Hortons announced store expansion and a stronger new-menu lineup as its 2026 plans.
- Three people it will look for
- Store operations manager (area manager) — as breakfast-serving stores spread nationwide, managers are needed to run early-morning and morning operations.
- Store development and store design — new store formats such as the flagship and digital stores keep being tested.
- Menu development and marketing — the strategy of widening dayparts and menu range, as with breakfast, is translating into results.
- For HR
- Operations managers for company-owned stores are sought by other burger and coffee franchises as well. Now, as breakfast-serving stores increase, it is better to secure area managers for the regions first.
- For job seekers
- A track record of establishing a new daypart or a new store format at company-owned food-service stores is worth the most at this company right now.
A reading written from public sources. Sources: Financial News 2026-04-01 (2025 results, Tim Hortons plans); Electronic Times 2026-10-06 (190 breakfast stores, 8.2-fold sales); New Daily 2026-08-26 (Flame Ground, Royal Pixel); Korea's National Pension Service public workplace data (people on the pension register). Team size is from Korea's pension register.