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Adidas Korea: how its people are moving

Adidas's Korean subsidiary.

On Korea's National Pension Service register, Adidas Korea had 1,723 members in Aug 2026, up 75 (+4.5%) from Oct 2025. Over the same period 795 people joined and 722 left.

Growth6/ 24+4.5%
Size5/ 241,723 people
Turnover (left ÷ team)7/ 2442%

Rank among 24 companies in Fashion & Luxury, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

1,723 people

10-month change: +75 (+4.5%)

Joined	795 people
Left	722 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

Brand manager →This role decides to whom and with what story a brand is sold, and pulls product, marketing and distribution in one direction. It exists in fashion, food and health functional foods alike.
Category merchandiser (MD) →At a retailer, this role owns the products and suppliers of one category (fresh food, fashion, appliances and so on) and is accountable for its sales and profit.

Banseog note

adidas Korea — drawing customers back through running and in-store experience ↓

Outside Korea

Adidas Korea is the Korean company of a German brand.

Only presence confirmed on a public page is listed, with its source and month; a market that is not listed may still be served.

Banseog note · Oct 25, 2026

adidas Korea — drawing customers back through running and in-store experience

Where it stands now

Store reorganization — redesigning and widening stores around running and Originals

Third-quarter 2026 revenue at the adidas headquarters in Germany rose 9% from a year earlier to EUR 7.252 billion (about KRW 10.8 trillion), and operating profit rose 37% to EUR 1.0806 billion (about KRW 1.5 trillion).

According to Korea's National Pension Service public workplace data, the number of people on the pension register was 1,723 in August 2026, up 75 (4.5%) from October 2025. In that period 795 people joined and 722 left, a relatively high turnover of store staff.

Three decisions within a year

Running store 'adidas Performance Seochon': opened on February 6, 2026 in Seochon near Gyeongbokgung Palace on two floors totaling about 60 pyeong, with the first floor set up as a runner community space and a launch zone for Seoul Marathon products, and the basement as a custom-made (Made for You) space.
First Originals-only outlet in Korea: opened on August 7, 2026 at Hyundai Premium Outlet Space1 in Namyangju, Gyeonggi Province. It is the world's third Originals-only outlet and carries Namyangju-exclusive products.
Outlet store expansion and renewal: on August 21, 2026 the store at Shinsegae Simon Paju Premium Outlets reopened about 20% larger at about 1,300 m² with an expanded running range, and in the same month the renewal of the Lotte Mall Jinju store was also carried out.

Three people it will look for

Retail store operations manager (store manager and area manager) — flagships, Originals-only outlets and expanded stores are opening and changing one after another within a single year
Running category marketer and community manager — the strategy of drawing customers around running, as with the Seochon running store and the wider running range, needs to grow
Store experience and visual merchandiser (VMD) — different experiences have to be designed for each store, such as region-exclusive products, custom-made products and one-to-one styling

For HR

Running and store operations talent is sought by other global sports brands and Korean outdoor and sports retailers alike. As a company with high staff turnover, it is wise to secure store leaders first now, while the second-half store reorganization continues.

For job seekers

Experience opening or renewing sports and fashion stores, and experience running a running community, are worth the most at this company right now.

A reading written from public sources. Sources: The Korea Economic Daily 2026-10-21 (headquarters third-quarter revenue and operating profit); Newsis 2026-02-06 (Performance Seochon); Etoday 2026-08-07 (Namyangju Originals outlet, Lotte Mall Jinju renewal); Newsis 2026-08-21 (Paju store expansion); Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.

Adidas Korea: frequently asked questions

What does Adidas Korea do?

Adidas's Korean subsidiary.

How many people work at Adidas Korea?

1,723 members on Korea's pension register in Aug 2026 (10-month change: +75 (+4.5%)). The register counts the whole company in Korea.

Where does Adidas Korea stand now?

Store reorganization — redesigning and widening stores around running and Originals. Running and store operations talent is sought by other global sports brands and Korean outdoor and sports retailers alike. As a company with high staff turnover, it is wise to secure store leaders first now, while the second-half store reorganization continues.

Which roles will Adidas Korea look for?

Roles such as Brand manager, Category merchandiser (MD). The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like Adidas Korea's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like Adidas Korea, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

Outside Korea

adidas Korea — drawing customers back through running and in-store experience

Adidas Korea: frequently asked questions

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