Banseog note · Oct 24, 2026
Louis Vuitton Korea — Growing bag stores into places to stay
- Where it stands now
- High-margin expansion — enlarging stores and adding customer touchpoints through cafés, restaurants and beauty
According to its audit report, 2025 revenue was KRW 1.8543 trillion (+6%), operating profit KRW 525.6 billion (+35%) and net profit KRW 389 billion (+38%), all record highs. In 2024, revenue was KRW 1.7484 trillion and operating profit KRW 389.1 billion.
On Korea's National Pension Service public workplace data, 1,338 people were on the pension register in August 2026, 118 more (+9.7%) than in October 2025; in the same period 455 joined and 334 left. This coincides with the opening of large stores and food and beverage spaces one after another in the second half of 2025; whether the food and beverage staff belong to this entity has not been disclosed.
- Three decisions within a year
- Very large stores: on October 31, 2025 it opened its largest standalone store outside the Seoul metropolitan area at Daejeon Shinsegae, and on November 29 'Visionary Journeys Seoul', spanning floors 1–6 (the world's largest Louis Vuitton store), at the Shinsegae main store. Chairman Arnault visited it as his first stop on his trip to Korea on May 11, 2026.
- Food, beverage and experience: in September 2025 it opened 'Le Café Louis Vuitton' in Cheongdam-dong as a permanent store, and put a café, Korea's first chocolate shop and a fine-dining restaurant into Visionary Journeys Seoul.
- New category and men's store: on August 29, 2025 it launched its first cosmetics line, 'La Beauté Louis Vuitton', in Korea and opened a standing pop-up at its Dosan store. The same month it opened a men's store at Lotte's Incheon store.
- Three people it will look for
- Client advisors and store managers — as stores grow, sales staff handling VIPs and store-manager-level staff are needed first
- Food, beverage and hospitality operations — people to run the café, restaurant and chocolate shop to luxury standards
- Beauty training and sales specialists — in-store training and client care for the cosmetics line launched in 2025
- For HR
- In under a year, 455 people joined and 334 left this organization, so retention matters as much as hiring. When a store manager or VIP specialist leaves, clients waver too, so it is safer to secure successor candidates in advance.
- For job seekers
- Experience directly handling VIP clients in luxury goods, hotels or fine dining fits this company's current expansion on both the sales and the food and beverage sides.
A reading written from public sources. Sources: Coverage of the 2025 audit report (2026-05-11), coverage of the 2024 audit report (2025-04-11), men's store at Lotte Incheon (2025-08-18), coverage of Le Café's permanent opening (2025-08-19), La Beauté launch (2025-08-29), Daejeon Shinsegae store (2025-10-31), Visionary Journeys Seoul opening (2025-11-28 coverage), Chairman Arnault's visit to Korea (2026-05-10 to 05-11). Team size is from Korea's pension register.