Banseog note · Oct 25, 2026
Nike Korea — recovering profit before revenue
- Where it stands now
- Realignment — revenue has fallen but profitability has improved, and a new head is resetting the business
Revenue for fiscal year 2026 (June 2025 to May 2026) was KRW 1.7936 trillion, down KRW 97.7 billion year on year, and operating profit was KRW 82.4 billion, up 118%.
Revenue has fallen by KRW 217.3 billion (10.8%) over three years from KRW 2.0109 trillion in fiscal year 2023.
Korea's National Pension Service public workplace data shows 1,731 people on the pension register in August 2026, down 41 (2.3%) from October 2025. Over that period 516 people joined and 558 left.
- Three decisions within a year
- New head appointed: in November 2025 Chase Taylor, a digital commerce specialist, was appointed the new general manager (GM). He spent about 15 years at Nike in digital commerce and marketing and served as senior director of North America marketplace and as GM for South Africa.
- Reinvesting in wholesale: Nike said it would reinvest in wholesale distribution and strengthen brand presence in physical stores. Global wholesale revenue for fiscal year 2026 was USD 27.453 billion, up 6%.
- National team kit: on March 19, 2026, at an experience space near Gangnam Station, the company unveiled the Korea national football team kit for the North and Central America World Cup and released it on March 23. It uses 'Aero-FIT' technology, which more than doubles airflow compared with the previous kit.
- Three people it will look for
- Wholesale account manager — in line with the wholesale reinvestment, department store and sports retail accounts must be widened again
- Digital commerce and CRM lead — under a new head from digital commerce, the performance of owned channels must be raised again
- Running and football category marketing lead — sport-specific sales such as running demand and the World Cup kit must be grown
- For HR
- Sports wholesale and running category staff are also sought by other global sports brands growing Korean sales on the back of running demand. With the new head's first year arriving, now is the time to fill the wholesale and category leader roles.
- For job seekers
- Wholesale sales experience handling major retail accounts, or a record in running or football category marketing, is what this company values most right now.
A reading written from public sources. Sources: Segye Ilbo 2026-09-16 (fiscal year revenue, operating profit, wholesale reinvestment), Sports Kyunghyang 2025-11-15 (new head appointment), The Financial News 2026-03-19 (national team kit unveiling and release), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.