Banseog note · Oct 25, 2026
Fashion Group Hyungji — focusing on three brands and unifying how it works
- Where it stands now
- Restructuring — narrowing to three core brands and rebuilding the organization and supply chain
Revenue in 2025 was KRW 252.5 billion, down 16.1% year on year.
Sales at agency stores nationwide in January–April 2026 rose 8% year on year, and sales during the Parents' Day period in May rose about 20%.
Korea's National Pension Service public workplace data shows 86 people on the pension register in August 2026, down 23 (21.1%) from October 2025. Over that period 28 people joined and 53 left.
- Three decisions within a year
- Organizational integration: in September 2026 the company merged product planning, design and purchasing into one unit and reorganized around three core brands, Crocodile Lady, Olivia Hassler and Chatelaine. An AI-based decision-making system will be applied starting with the product reviews for spring/summer 2027.
- Expanding hypermarket stores: after opening stores at E-mart Gangneung in May 2026 and Changwon in June, on August 21 it opened the first 'senior SPA-style combined store', combining Crocodile Lady and Olivia Hassler, at E-mart Shin Jeju. The policy is to keep adding stores in partnership with E-mart.
- Domestic fabric hub: in July 2026 the company opened a Daegu office responsible for sourcing domestic materials for Hyungji Global, Hyungji Elite and Hyungji I&C. The plan is to build a domestic production system from fabric to sewing and reduce reliance on overseas production.
- Three people it will look for
- Integrated merchandising (MD) leader — must lead product for the three core brands in an organization that combines planning, design and purchasing
- Large-format retail sales and store development lead — must keep opening E-mart shop-in-shops and senior SPA-style combined stores
- Fabric sourcing and production management lead — must build domestic material sourcing and a domestic sewing system from the Daegu hub
- For HR
- Product planners for women's wear for middle-aged and older customers and large-format retail sales staff are also sought by other women's wear and adult casual companies and by fashion companies adding hypermarket shop-in-shops. Right after the integration, now is the time to choose the leader for integrated MD first.
- For job seekers
- Experience handling planning, design and purchasing together in one team, or a record in domestic fabric sourcing, is what this company values most right now.
A reading written from public sources. Sources: EBN 2026-09-29 (2025 revenue), Asia Today 2026-05-11 (agency store sales, Parents' Day sales), Etoday 2026-09-11 (organizational integration, three core brands, AI system), Asia Economy 2026-08-21 (E-mart Gangneung, Changwon and Shin Jeju stores), Etoday 2026-07-13 (Daegu office), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.