Fashion & Luxury · Core · The brand

E-Land World: how its people are moving

The company in charge of E-Land Group's fashion business, running several apparel brands.

On Korea's National Pension Service register, E-Land World had 2,438 members in Aug 2026, down 179 (−6.8%) from Oct 2025. Over the same period 2,232 people joined and 2,490 left.

Growth19/ 24−6.8%
Size2/ 242,438 people
Turnover (left ÷ team)3/ 24102%

Rank among 24 companies in Fashion & Luxury, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

2,438 people

10-month change: −179 (−6.8%)

Joined	2,232 people
Left	2,490 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

Fashion merchandiser (MD) →This role decides, every season, what to make, how much of it, and where to sell it. It owns the product assortment, production quantities, pricing and volume by sales channel.
Brand manager →This role decides to whom and with what story a brand is sold, and pulls product, marketing and distribution in one direction. It exists in fashion, food and health functional foods alike.

Banseog note

E-Land World — preparing for life after New Balance with its own brands and HOKA ↓

Banseog note · Oct 25, 2026

E-Land World — preparing for life after New Balance with its own brands and HOKA

Where it stands now

Portfolio reshuffle — reducing reliance on licenses and moving toward its own SPA brands and a new sports brand

2025 consolidated revenue was KRW 5.5434 trillion (+1.7%) and operating profit KRW 333.3 billion (+22.8%).

First-half 2026 consolidated revenue was KRW 2.8398 trillion (+3.5%) and operating profit KRW 231.6 billion (+48.4%), with net profit of KRW 79.5 billion marking a return to the black.

According to Korea's National Pension Service public workplace data, the number of people on the pension register was 2,438 in August 2026, down 179 (6.8%) from October 2025. Store staff join and leave in large numbers.

Three decisions within a year

Sale of the shoe multi-brand shop FOLDER: in January 2026 the company transferred FOLDER, with 35 stores nationwide and annual revenue of about KRW 100 billion, to ABC-MART through an asset transfer, streamlining around its own brands.
Named HOKA's Korean distribution partner: on August 20, 2026 Deckers, HOKA's parent company, officially announced E-Land as its new distribution partner in Korea, with E-Land handling the expansion of domestic distribution and marketing.
More SPAO stores: SPAO, with 2025 revenue of about KRW 650 billion and about 170 stores, plans to open up to 50 more this year. From January 2027, New Balance's headquarters will run the Korean market directly.

Three people it will look for

Sports brand division head and running shoe merchandiser — the HOKA business in Korea has to be built from scratch and the sports business reshaped for after New Balance
SPA store opening and store development — SPAO will open up to 50 more stores this year
Own-brand merchandiser (MD) and designer — own brands such as MIXXO and WHO.A.U are being extended into accessories

For HR

Running shoe and sports merchandisers are sought by both the Korean units of global sports brands and Korean outdoor companies. Leaders for HOKA and the company's own brands need to be secured before January 2027, when New Balance operations pass to its headquarters.

For job seekers

A track record of growing a global sports brand in Korea, and store-opening experience of rapidly adding SPA stores, are worth the most at this company right now.

A reading written from public sources. Sources: News Tomato 2026-10-19 (2025 and first-half 2026 consolidated results); Bloter 2026-01-23 (FOLDER sale); Asia Economy 2026-08-20 (selection as HOKA distribution partner); Edaily 2026-09-06 (SPAO revenue, stores and opening plans, New Balance direct operation); Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.

E-Land World: frequently asked questions

What does E-Land World do?

The company in charge of E-Land Group's fashion business, running several apparel brands.

How many people work at E-Land World?

2,438 members on Korea's pension register in Aug 2026 (10-month change: −179 (−6.8%)). The register counts the whole company in Korea.

Where does E-Land World stand now?

Portfolio reshuffle — reducing reliance on licenses and moving toward its own SPA brands and a new sports brand. Running shoe and sports merchandisers are sought by both the Korean units of global sports brands and Korean outdoor companies. Leaders for HOKA and the company's own brands need to be secured before January 2027, when New Balance operations pass to its headquarters.

Which roles will E-Land World look for?

Roles such as Fashion merchandiser (MD), Brand manager. The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like E-Land World's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like E-Land World, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

E-Land World — preparing for life after New Balance with its own brands and HOKA

E-Land World: frequently asked questions

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