Banseog note · Oct 25, 2026
Descente Korea — a footwear research center pulling the brand forward
- Where it stands now
- Reorganization — after rebranding, widening its store base again through footwear and new brands
Descente Golf's golf shoe sales this year rose about 30% from a year earlier following the 2025 rebranding (company announcement, April 2026).
The share of golf shoes in Descente Golf revenue rose from about 21% in 2024 to about 26% in 2026, and the golf shoe lineup grew from 24 to 32 models.
The Busan footwear research center DISC Busan carries out everything from consumer analysis to prototyping and testing in one place.
- Three decisions within a year
- Upgrading DISC Busan: in January 2026 the company said it would strengthen its footwear research infrastructure with labs for biomechanics, physiology and cognitive testing and a mountain-terrain treadmill.
- Offline expansion of Move Sports: in September 2026 it signed a business agreement with Lotte Department Store and opened its first store at the Changwon branch, with plans to expand to about 10 stores by the first half of 2027.
- Golf shoe portfolio reshuffle: about 76% of its golf shoes are performance golf shoes, and it continues tour marketing.
- Three people it will look for
- Footwear development and materials research staff — with DISC Busan upgraded, the share of performance footwear keeps growing
- Department store retail sales and store planning — Move Sports will grow to about 10 stores by the first half of 2027
- Golf merchandiser (MD) — the golf shoe lineup is growing and being reorganized around performance
- For HR
- Running and golf footwear developers are sought by both global sports brands and Korean outdoor companies. It is best to secure a retail leader before the first half of 2027, when Move Sports stores increase.
- For job seekers
- Experience developing functional footwear or running wear tests, and a retail track record of opening new brands in department stores, are worth the most at this company right now.
A reading written from public sources. Sources: Sports Kyunghyang 2026-04-30 (golf shoe sales and share); Herald Business 2026-01-13 (DISC Busan upgrade); Etoday 2026-09-10 (Move Sports agreement and store openings). Team size is from Korea's pension register.