Banseog note · Oct 25, 2026
Hansae MK — pruning its brands and concentrating on kids
- Where it stands now
- Realignment — pruning brands and shifting weight to kidswear and new brands
Revenue in the first half of 2026 was KRW 127.4 billion, up 6.2% year on year.
In the first quarter of 2026, infant and children's wear accounted for 64.4% of revenue, well above 48.8% for full-year 2023, and standalone Nike Kids stores increased from 18 last year to 31 this year.
Korea's National Pension Service public workplace data shows 182 people on the pension register in August 2026, down 16 (8.1%) from October 2025. Over that period 40 people joined and 56 left.
- Three decisions within a year
- Expanding kids' sports multi-brand stores: 'PLAYKIDS PRO' targets 2026 revenue of KRW 100 billion and plans to open 24 new street-front multi-format stores this year; first-quarter revenue rose 36% year on year. The stores carry Nike Kids, Jordan Kids and the company's own childrenswear brand Moimoln.
- Brand pruning: the company wound down brands such as TBJ, ANDEW and Curlysue Edit and reorganized overseas subsidiaries, concentrating resources on kidswear and new brands.
- New brand 'The B Archive': a brand rooted in the heritage of BUCKAROO, it released its first season at the end of January 2026 and is sold on the company's own mall Style24 and at Shinsegae's Uijeongbu, Daejeon, Cheonan-Asan and Centum City stores. Its signature hooded zip-up was expanded from two to four colors for the fall/winter season, sold out within a month of release and went into additional production.
- Three people it will look for
- Kids retail store development and operations lead — must handle the opening of 24 street-front multi-format stores this year
- Sports-license kidswear MD — must plan merchandise for childrenswear, now over 64% of revenue, and for Nike Kids stores that have grown to 31
- New brand MD and production lead — a planning and production flow is needed to support The B Archive's fast reorders and color expansion
- For HR
- Kids store openings and sports-license MD staff are also sought by other fashion companies and sports brand distributors expanding children's sports stores. With 24 store openings under way this year, now is the time to secure store development and store operations leaders first.
- For job seekers
- Experience opening many children's or sports stores, or an MD record of growing a new brand through fast reorders, is what this company values most right now.
A reading written from public sources. Sources: News Tomato 2026-10-20 (first-half revenue), Asia Today 2026-05-19 (childrenswear share, Nike Kids stores, brand pruning), Sports Kyunghyang 2026-04-29 (PLAYKIDS PRO target, 24 store openings), Sports Kyunghyang 2026-04-18 (The B Archive launch, points of sale), Herald Economy 2026-06-10 (BUCKAROO heritage), eNews Today 2026-10-22 (four colors, sell-out, reorder), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.