Banseog note · Oct 25, 2026
Handsome — adding another layer of imported brands on top of its own brands
- Where it stands now
- Recovery and expansion — growing imported brands and overseas stores together while profits return
Sales in the first half of 2026 were KRW 773.6 billion, up 7.7% from a year earlier, and operating profit rose 82.7% to KRW 41.1 billion.
Sales from January to August 2026 of the 12 overseas fashion brands it has brought to Korea since 2022 rose 50% from a year earlier.
According to Korea's National Pension Service public workplace data, the company had 1,442 people on the pension register in August 2026, 43 (2.9%) fewer than in October 2025. Over that period 170 people joined and 212 left.
- Three decisions within a year
- More imported brands: it plans to bring in three more overseas brands, including SKIMS, by the first half of 2027, and to grow overseas brand stores from 60 to 90 by the end of 2027.
- Experiential flagships: it opened 'TIME Seoul' in Cheongdam-dong in November 2025 and 'The Handsome House Seoul' in Daechi-dong in February 2026. The Handsome House gives nearly half its space to F&B, a beauty spa and cultural programmes.
- Overseas expansion of its own brands: in early 2026 'SYSTEM' opened a permanent store at Galeries Lafayette in France and a men's pop-up at Harrods in the UK, and it has taken part in Paris Fashion Week 16 times in a row since 2019.
- Three people it will look for
- Overseas brand buyer and brand manager — must handle the introduction of three new brands and the expansion to 90 stores at the same time
- Retail space and store development — must lead the openings of experiential flagships and the growing number of imported brand stores
- Overseas wholesale and European store operations — must widen European outlets for its own brands, such as the permanent store in France and the pop-up in the UK
- For HR
- Imported brand buying and store development staff are people that other department-store-affiliated fashion companies and specialist distributors of imported brands are also looking for. Now, before the three new brands arrive, is the time to hire managers to run them.
- For job seekers
- Experience bringing an overseas brand into Korea and growing its stores, or handling European department store outlets yourself, is worth the most at this company right now.
A reading written from public sources. Sources: Newspim 2026-08-03 (first-half results), Financial News 2026-09-17 (overseas brand sales up 50%, three new brands, 90 stores), Newsis 2026-07-24 (TIME Seoul, The Handsome House, 16 Paris Fashion Weeks), Financial News 2026-10-19 (Galeries Lafayette permanent store, Harrods pop-up), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.