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Ably: how its people are moving

A company that runs a shopping platform centered on women's fashion.

On Korea's National Pension Service register, Ably had 403 members in Aug 2026, up 53 (+15.1%) from Oct 2025. Over the same period 173 people joined and 119 left.

Growth3/ 24+15.1%
Size18/ 24403 people
Turnover (left ÷ team)15/ 2430%

Rank among 24 companies in Fashion & Luxury, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

403 people

10-month change: +53 (+15.1%)

Joined	173 people
Left	119 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

E-commerce growth manager →This role gets customers to buy more and more often. It uses data to find bottlenecks in sign-up, purchase and repeat purchase, and fixes them through experiments.
Category merchandiser (MD) →At a retailer, this role owns the products and suppliers of one category (fresh food, fashion, appliances and so on) and is accountable for its sales and profit.

Banseog note

ABLY — using strength built in women's fashion to expand into menswear, Japan and beauty ↓

Banseog note · Oct 25, 2026

ABLY — using strength built in women's fashion to expand into menswear, Japan and beauty

Where it stands now

Expanding its field — near break-even in the core business and broadening into menswear, Japan, beauty and offline bookings

2025 revenue was a record KRW 369.7 billion (+10.6%), and the operating loss narrowed 72% to KRW 4.3 billion. Transaction value was about KRW 2.8 trillion (+12%).

Transaction value on the menswear app 4910 grew 137% in 2025, and monthly users roughly doubled in a year to about 3.4 million.

The Japanese fashion app Amood has 6.5 million cumulative downloads, and more than 25,000 Korean sellers have entered Japan through it.

Three decisions within a year

Own beauty brand: the company launched 'Bybly' in April 2026 and in September released a color cosmetics line that reflects purchase data.
Offline bookings: in July 2026 it launched 'ABLY Place' for booking workshops, bakeries, personal color diagnosis and classes, and is extending the service area nationwide.
Reinvestment in new businesses: profit from the core women's fashion business is being reinvested in menswear and the Japan business.

Three people it will look for

Beauty brand planner and product developer — expansion of the Bybly line and brand collaborations continue
Japan business operations and seller support — someone is needed on the ground to support Korean sellers entering Japan
Business development for local booking services — expanding ABLY Place nationwide requires someone to add partner venues

For HR

Beauty private-label planners and Japan business operators at fashion platforms overlap with the talent pool of other fashion platforms and beauty retailers. Now, with the Bybly expansion and the nationwide rollout of ABLY Place under way, is the time to hire.

For job seekers

Experience creating an own beauty brand at a fashion platform, or running Korean sellers' entry into Japan, is worth the most at this company right now.

A reading written from public sources. Sources: Etoday 2026-04-10 (2025 results, 4910, Amood); Insight Korea 2026-10-08 (Bybly, ABLY Place). Team size is from Korea's pension register.

Ably: frequently asked questions

What does Ably do?

A company that runs a shopping platform centered on women's fashion.

How many people work at Ably?

403 members on Korea's pension register in Aug 2026 (10-month change: +53 (+15.1%)). The register counts the whole company in Korea.

Where does Ably stand now?

Expanding its field — near break-even in the core business and broadening into menswear, Japan, beauty and offline bookings. Beauty private-label planners and Japan business operators at fashion platforms overlap with the talent pool of other fashion platforms and beauty retailers. Now, with the Bybly expansion and the nationwide rollout of ABLY Place under way, is the time to hire.

Which roles will Ably look for?

Roles such as E-commerce growth manager, Category merchandiser (MD). The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like Ably's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

For HR teamsKey people for companies like Ably, found firstTalk to our search team →For strategy & business developmentRead Korea's consumer companies with usTalk to Banseog →

ABLY — using strength built in women's fashion to expand into menswear, Japan and beauty

Ably: frequently asked questions

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