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LF: how its people are moving

A fashion company running several apparel brands that has expanded into food, real estate and other businesses.

On Korea's National Pension Service register, LF had 893 members in Aug 2026, up 6 (+0.7%) from Oct 2025. Over the same period 268 people joined and 276 left.

  • Growth10/ 24+0.7%
  • Size11/ 24893 people
  • Turnover (left ÷ team)12/ 2431%

Rank among 24 companies in Fashion & Luxury, highest first on all three (turnover: people who left over 10 months ÷ current team).

PEOPLE · PENSION REGISTER

893 people

10-month change: +6 (+0.7%)

Joined268 people
Left276 people

As of Aug 2026 · head office plus plants and branches of the same company · Source: National Pension Service workplace register (Korea's public data portal)

ROLES IT WILL LOOK FOR

  • Fashion merchandiser (MD) →This role decides, every season, what to make, how much of it, and where to sell it. It owns the product assortment, production quantities, pricing and volume by sales channel.
  • Brand manager →This role decides to whom and with what story a brand is sold, and pulls product, marketing and distribution in one direction. It exists in fashion, food and health functional foods alike.

Banseog note

LF — taking leading Korean brands overseas ↓

Banseog note · Oct 25, 2026

LF — taking leading Korean brands overseas

Where it stands now
Expansion — with solid domestic results, opening overseas sales channels brand by brand

First-half 2026 revenue was KRW 927.3 billion (+4.7%) and operating profit KRW 88.5 billion (+19.0%). In the second quarter alone, revenue was KRW 465.4 billion (+2.1%) and operating profit KRW 44.1 billion (−0.4%).

The food division posted pre-tax profit of KRW 6.5 billion in the first half, a turnaround from a KRW 1.0 billion loss in the same period last year.

According to Korea's National Pension Service public workplace data, the number of people on the pension register was 893 in August 2026, up 6 (0.7%) from October 2025. In that period 268 people joined and 276 left.

Three decisions within a year
  1. HAZZYS enters Hong Kong: on September 14, 2026 the brand opened its first store, about 20 pyeong in size, on the third floor of SOGO department store in Causeway Bay. It aims for six stores in Hong Kong within three years and plans to enter Thailand and India next year.
  2. More Dunst stores: the brand opened a Jeju flagship in July and a Seongsu, Seoul flagship (three above-ground floors, 75 pyeong) in September, and is running a long-term pop-up in Guangzhou, China, for about five months from the end of September to the end of February next year.
  3. Overseas channels for ATHE: in the US the brand sells mainly through Amazon and has widened offline sales into Olive Young's US stores. First-half overseas revenue grew about 2.3 times and US revenue 42 times, and entry into Malaysia and Hong Kong is being considered for the second half.
Three people it will look for
  1. Overseas sales and local store operations — someone is needed to actually open the six HAZZYS stores in Hong Kong and the entry into Thailand and India.
  2. Brand retail and flagship planning — as with Dunst, flagships and long-term pop-ups at home and abroad keep coming.
  3. Global beauty e-commerce — someone is needed to grow ATHE's Amazon and local retail sales country by country.
For HR
Overseas fashion sales talent for Greater China and Southeast Asia is sought by other fashion and beauty companies expanding abroad. It is better to name local operations leaders now, before more Hong Kong openings and next year's entry into new countries.
For job seekers
A track record of establishing a Korean fashion or beauty brand in overseas department stores or on Amazon is worth the most at this company right now.

A reading written from public sources. Sources: Newspim 2026-08-14 (second-quarter and first-half results); Etoday 2026-08-14 (results by division); Herald Business 2026-09-16 (HAZZYS Hong Kong); News Today 2026-10-19 (Dunst stores and pop-ups); Newspim 2026-08-06 (ATHE overseas revenue); Korea's National Pension Service public workplace data (people on the pension register). Team size is from Korea's pension register.

LF: frequently asked questions

What does LF do?

A fashion company running several apparel brands that has expanded into food, real estate and other businesses.

How many people work at LF?

893 members on Korea's pension register in Aug 2026 (10-month change: +6 (+0.7%)). The register counts the whole company in Korea.

Where does LF stand now?

Expansion — with solid domestic results, opening overseas sales channels brand by brand. Overseas fashion sales talent for Greater China and Southeast Asia is sought by other fashion and beauty companies expanding abroad. It is better to name local operations leaders now, before more Hong Kong openings and next year's entry into new countries.

Which roles will LF look for?

Roles such as Fashion merchandiser (MD), Brand manager. The role guides explain the work, the experience that leads there and what hiring teams check.

How can we hire people like LF's in Korea?

Banseog Search is a Korean executive search firm. Tell us the role and we look for the people in Korea who have done the same work.

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