Banseog note · Oct 25, 2026
The Nature Holdings — widening the reach of its brands from clothing to bicycles
- Where it stands now
- Reorganisation — newly opening bicycle distribution and overseas outlets amid operations focused on fundamentals
Overseas sales in the first half of 2026 were KRW 26.7 billion, of which department store sales were KRW 21.5 billion and online KRW 4.8 billion.
According to Korea's National Pension Service public workplace data, the company had 383 people on the pension register in August 2026, 33 (7.9%) fewer than in October 2025. Over that period 140 people joined and 177 left.
- Three decisions within a year
- Brompton bicycle distributor for Korea: in July 2026 it signed an exclusive Korean distribution agreement for bicycles with Brompton of the UK, and plans to invest KRW 25.2 billion from September 25, 2026 to the end of 2031. It will handle bicycle imports and distribution, parts and accessories, and later official after-sales service, with a target of KRW 70 billion in sales from the Brompton London business in 2030.
- More stores in Greater China: in May 2026 it opened two more National Geographic stores in Shanghai, China, and runs directly operated stores in China, Taiwan, Hong Kong and Macau.
- Entry into the US: from June 2026 it began supplying products to the US market on a wholesale basis.
- Three people it will look for
- Bicycle distribution and dealer network manager — must build from scratch the import, dealer and after-sales system created by the Brompton distributorship
- Greater China retail operations — must run the new Shanghai stores together with the directly operated stores in Taiwan, Hong Kong and Macau
- Overseas wholesale sales — must add and manage US wholesale accounts, which began in June
- For HR
- Bicycle distribution and overseas wholesale staff are people that other outdoor and sports brand companies and mobility distributors are also looking for. With investment in the distributorship under way, now is the time to hire someone to run the distribution network.
- For job seekers
- Experience building a dealer network or after-sales system for an imported brand, or handling fashion outlets in Greater China or the US, is worth the most at this company right now.
A reading written from public sources. Sources: E-Today 2026-08-14 (first-half overseas sales, Shanghai stores, US wholesale), Financial News (News1) 2026-07-08 (Brompton distributorship, KRW 25.2 billion investment, 2030 target), Korea's National Pension Service public workplace data (headcount). Team size is from Korea's pension register.