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COMPANIES · CURRENT STAGE
95 consumer companies by current stage
For each company we picked its biggest current task from its latest major public events, and we show one year of people flow for the companies at each stage. When choosing where to move, check which stage the company is in first.
OBSERVED · NATIONAL PENSION REGISTER · Sep 2026
One year of people flow, by stage
We split the 93 companies with a full year on Korea’s National Pension Service register by stage. Each number is the median of values computed company by company, so no single large company decides it. Cells clearly different from the overall row are shaded.
| Stage | Headcount changemedian, 1 year | Companies that grew+3% or more | Companies that shrank−3% or less | People who joinedjoiners ÷ avg. headcount | People who leftleavers ÷ avg. headcount |
|---|---|---|---|---|---|
| All 93 companies | −2.5% | 24% | 45% | 21.7% | 23.2% |
| Stores, plants & logistics 20 companies | +0.2% | 30% | 25% | 21.5% | 20.6% |
| Efficiency · renewal 24 companies | −1.8% | 29% | 42% | 17.5% | 19.0% |
| Going global · localizing 17 companies | −1.7% | 12% | 35% | 17.4% | 22.0% |
| M&A · integration 11 companies | −2.8% | 36% | 45% | 21.7% | 25.6% |
| Restructuring 15 companies | −6.2% | 13% | 73% | 29.9% | 38.3% |
Oct 2025 → Sep 2026, whole-company register · First launch · pilot: fewer than 10 companies, hidden · no company names · observed, not a forecast · updated monthly · source: National Pension Service (data.go.kr)
First launch · pilot 6 companies
First product, first store or pilot operation
Fewer than 10 companies at this stage, so no people flow is shown.
- WinixLiving · A company making home appliances such as dehumidifiers and air purifiers.
Entering a new ventilation appliance category from its existing air quality and seasonal appliance business by starting multifunction bathroom fan sales
- Kakao StyleFashion & Luxury · The company that runs the fashion shopping platform Zigzag.
Introduced a gifting service for Zigzag's existing fashion, beauty and lifestyle products
- OhouseLiving · Bucketplace, which runs the interior content and commerce platform Ohouse.
Launching the new Moving Pass membership linking furniture purchases with moving and renovation services
- FursysLiving · A company making office furniture.
Implementing a new business model with the first subscription service bundling office furniture installation, maintenance and collection · Also seen: Efficiency · renewal
- The Nature HoldingsFashion & Luxury · A fashion company running licensed outdoor and casual brands.
Adding bicycle distribution to its existing fashion business through an exclusive South Korean distribution agreement with Brompton
- AblyFashion & Luxury · A company that runs a shopping platform centered on women's fashion.
Starting a new product business by launching its first in-house beauty brand using platform customer data
Stores, plants & logistics 20 companies
Adding stores, plants or logistics centres
OBSERVED · ONE-YEAR PEOPLE FLOW20 companies at this stage · median headcount change +0.2% (all −2.5%) · grew 30%, shrank 25% · joined 21.5%, left 20.6% (all 21.7%, 23.2%)
- OrionFood & Health · A confectionery company whose overseas subsidiaries account for a large share of the business.
Investing simultaneously in factory construction and production line expansion in South Korea, China, Vietnam and Russia · Also seen: Going global · localizing
- Uniqlo (FRL Korea)Fashion & Luxury · The Korean operator of Uniqlo, set up jointly by Japan's Fast Retailing and Lotte Shopping.
Adding large stores and customer touchpoints by reopening an expanded Gangnam store at at least twice its previous size and opening a new Wolgye store · Also seen: Efficiency · renewal
- MusinsaFashion & Luxury · An online fashion platform that also grows its own brand, Musinsa Standard.
Expanding its sales network through more offline stores in major South Korean shopping districts and China · Also seen: Going global · localizing
- IKEA KoreaLiving · IKEA's Korean subsidiary, selling furniture and household goods in stores and online.
Expanding urban sales touchpoints beyond large suburban stores with announced plans for a November opening of its Daejeon city store
- NongshimFood & Health · A food company making ramen and snacks that runs several plants in Korea and subsidiaries overseas.
Expanding export supply capacity from South Korean facilities by bringing the Noksan export-dedicated plant into operation
- Daiso (Asung Daiso)Retail & Commerce · The company that runs Daiso, a chain of fixed-price household goods stores.
Expanding logistics infrastructure after breaking ground on the Yangju Hub Center for both online and offline orders
- HarimFood & Health · A food company centered on chicken processing.
Expanding feed supply and shipment infrastructure after completing production and storage facility expansions at Gimje and Jeongeup feed plants · Also seen: Efficiency · renewal
- McDonald's KoreaFood & Health · The Korean operator of McDonald's.
Expanding store support infrastructure through a larger relocated headquarters, a training center and a new restaurant · Also seen: Efficiency · renewal
- Costco KoreaRetail & Commerce · The Korean subsidiary of Costco, the membership warehouse club.
Pursuing a new Honam-region store after finalizing an Iksan community coexistence agreement and setting construction and opening targets
- Ace BedLiving · A bed and mattress maker with plants in Yeoju and Eumseong.
Expanding offline sales hubs for direct bed and mattress comparisons by opening a large experiential store in Yeonsinnae
- HandsomeFashion & Luxury · The fashion company of Hyundai Department Store Group, running both its own brands and imported brands.
Pursuing wider South Korean distribution with announced plans to increase imported-brand stores from approximately 60 to 90
- BGF RetailRetail & Commerce · The retail company that runs the CU convenience store chain.
Expanding infrastructure supporting domestic and overseas distribution by completing a major Busan logistics center and operating cold-chain facilities · Also seen: Efficiency · renewal
- Hyundai Home ShoppingRetail & Commerce · A Hyundai Department Store Group company that runs TV and online home shopping.
Expanding offline distribution with announced plans for a fifth Coasis store following its existing multibrand beauty shops
- Descente KoreaFashion & Luxury · The Korean subsidiary of Japan's Descente, running sports brands such as Descente and Le Coq Sportif.
Pursuing new-brand store expansion through a MOVESPORT distribution agreement and announced plans for approximately ten stores · Also seen: First launch · pilot
- Pulmuone FoodsFood & Health · The food company of Pulmuone Group, making tofu, fresh foods and ready meals.
Expanding its distributable food range beyond refrigerated products as shelf-stable convenience food assortments and online sales grow
- Zara Retail KoreaFashion & Luxury · The company that operates Inditex's Zara stores in Korea.
Expanding large-store touchpoints by relocating its Gangnam flagship to three floors and connecting online orders with store services · Also seen: Efficiency · renewal
- Lotte ShoppingRetail & Commerce · The retail company of Lotte Group, running department stores, hypermarkets, supermarkets and e-commerce.
Expanded its major operating hubs for online grocery delivery by opening an automated logistics center in Busan
- Dongwon F&BFood & Health · The food company of Dongwon Group, making processed seafood, dairy products and other foods.
Expanding food production facilities and bringing additional capacity into operation by starting Jincheon Plant 2
- Hyundai Department StoreRetail & Commerce · A retail company running department stores and outlets.
Pursuing a wider sales base with announced plans to open major new stores sequentially in Busan, Gyeongsan and Gwangju
- Hyundai LivartLiving · The furniture company of Hyundai Department Store Group, making home and office furniture.
Expanding B2B order volume with a major temporary works contract for an Iraqi seawater treatment facility
Efficiency · renewal 24 companies
Raising efficiency and renewing existing businesses
OBSERVED · ONE-YEAR PEOPLE FLOW24 companies at this stage · median headcount change −1.8% (all −2.5%) · grew 29%, shrank 42% · joined 17.5%, left 19.0% (all 21.7%, 23.2%)
- Oasis MarketRetail & Commerce · A company selling fresh food online and in its own stores.
Strengthening the existing business around profitability rather than scale through more private-label and direct sourcing and more efficient logistics
- Shinsegae DFRetail & Commerce · A Shinsegae Group affiliate that runs duty-free stores.
Focusing on profitability and customer experience through VIP partnerships and enhanced pickup services alongside positive duty-free operating profit
- CJ FreshwayFood & Health · A CJ Group company in food ingredient distribution and contract catering.
Strengthening online food ingredient operations by expanding products and delivery services through acquired platform Sikbom and its existing logistics network · Also seen: M&A · integration
- DaangnRetail & Commerce · A company that runs a local secondhand trading and community app.
Strengthening payment security and transaction operations by adding secure transfers to existing direct used-car trading
- HansotFood & Health · The company that runs the lunch box franchise Hansot Dosirak.
Supplementing existing franchise menus and assortments with combos adding side dishes to signature Chicken Mayo
- Shinil ElectronicsLiving · A company making seasonal appliances such as electric fans and heaters.
Strengthening winter heating appliance products and channels with an announced new Eco Fan Cube Heater model and sales schedule
- E-Land RetailRetail & Commerce · E-Land Group's retail company, running outlets, department stores and hypermarkets.
Improving profitability and store efficiency across the existing network through NC PICKS expansion and store-specific assortment changes
- Lotte Home Shopping (Woori Home Shopping)Retail & Commerce · A Lotte Group company that runs TV and online home shopping.
Strengthening existing home shopping profitability through expanded mobile programming and assortments and a focus on high-margin products
- 11stRetail & Commerce · An e-commerce company that runs an open marketplace.
Strengthening business customer services in its existing marketplace with a Business Plus section and purchase documentation features
- KituramiLiving · A company making boilers and heating and cooling equipment.
Enhancing a core product with AI by adding occupancy detection and pattern-learning heating functions to its existing condensing boiler
- Dyson KoreaLiving · Dyson's Korean subsidiary.
Supplementing its existing hair care appliance range and sales portfolio with a new hair straightener launch in South Korea
- BKR (Burger King)Food & Health · The Korean operator of Burger King.
Broadening service hours and store offerings by expanding breakfast menus at existing stores to 190 locations nationwide
- Lotte Hi-MartRetail & Commerce · A specialist consumer electronics retailer.
Adding after-sales care to its existing product sales-focused retail network with a repair support service covering 34 appliance categories
- Korea Ginseng CorporationFood & Health · A health food company that makes the red ginseng brand Cheong Kwan Jang.
Strengthening a mature brand's product portfolio with additional premium red ginseng extract products and updates to existing products
- Lotte Chilsung BeverageFood & Health · A Lotte Group company making beverages and alcoholic drinks.
Digitizing sales work and improving efficiency by deploying an AI system to find overseas customers
- E-MartRetail & Commerce · The retail company of Shinsegae Group that runs hypermarkets.
Strengthening offline stores by renovating the existing Wolgye branch into a Starfield Market designed for longer visits
- ShinsegaeRetail & Commerce · The retail company of Shinsegae Group that runs department stores.
Strengthening an existing store through growth in purchasing customers and expanded content offerings after renovating the Gangnam food hall
- iloomLiving · A Fursys Group affiliate that runs a home furniture brand.
Strengthening dining and bedroom furniture assortments by renewing its existing motion table and adding bedroom products
- SidizLiving · A Fursys Group affiliate specializing in chairs.
Refreshing an existing bestseller's usability and competitiveness with a redesigned second-generation T50 chair
- Samyang CorporationFood & Health · A Samyang Group company in food ingredients such as sugar and flour and in chemical materials.
Enhancing support for ingredient customers by applying an AI allulose and dietary fiber formulation solution to actual products
- Adidas KoreaFashion & Luxury · Adidas's Korean subsidiary.
Enhancing the existing store experience through customized fitting and personalized shopping at its Garosu-gil flagship
- Hermès KoreaFashion & Luxury · Hermès's Korean subsidiary.
Expanding customer experiences and cultural touchpoints in the mature South Korean market through a Seoul exhibition immersing visitors in the brand's world
- KurlyRetail & Commerce · An e-commerce company that started with early-morning delivery of fresh food.
Refining operations on the back of profitability and transaction growth in existing delivery, fulfillment and partnership businesses
- Rinnai KoreaLiving · A company making gas ranges, boilers and other appliances.
Strengthening digital services for existing kitchen appliances by linking purchasing and cooking settings through an automatic-cooking app agreement with a food company
Going global · localizing 17 companies
Going abroad through stores, local production or overseas sales
OBSERVED · ONE-YEAR PEOPLE FLOW17 companies at this stage · median headcount change −1.7% (all −2.5%) · grew 12%, shrank 35% · joined 17.4%, left 22.0% (all 21.7%, 23.2%)
- Samyang FoodsFood & Health · A food company that has grown quickly on ramen exports, with plants in Wonju, Iksan and Miryang.
Expanding overseas local production capacity with announced plans for a Vietnamese manufacturing subsidiary and factory investment · Also seen: Stores, plants & logistics
- CowayLiving · A company that supplies home appliances such as water purifiers and air purifiers on rental.
Expanding overseas business as rental sales grow at subsidiaries in Malaysia, the US, Thailand and other markets · Also seen: Efficiency · renewal
- Kyochon F&BFood & Health · The company that runs the chicken franchise Kyochon Chicken.
Expanding local overseas chicken business operations through new US and Chinese stores and normalization of existing locations
- HansaeFashion & Luxury · An apparel OEM/ODM company that makes and exports clothing for overseas apparel brands.
Pursuing local Central American production and vertical integration with announced fourth-quarter operating plans for an integrated Guatemala production project · Also seen: Stores, plants & logistics
- CoupangRetail & Commerce · Korea's largest e-commerce company (fulfillment center staff belong to a separate entity and are not included in this figure).
Continuing investment in logistics and delivery after securing approval for a major capital increase at its Taiwanese subsidiary · Also seen: Stores, plants & logistics
- HuromLiving · A kitchen appliance company that makes slow juicers.
Entering the overseas foodservice customer market as its US subsidiary launches the CP50 commercial juicer and begins local distribution sales · Also seen: First launch · pilot
- BodyfriendLiving · A healthcare appliance company that makes massage chairs.
Developing overseas licensing alongside finished-product sales by supplying massage chair technology to six overseas companies
- KD NavienLiving · A maker of boilers and water heaters with a large share of sales overseas.
Expanding its US HVAC business base by adding technology and training hubs in the eastern and western US · Also seen: Efficiency · renewal
- Lotte WellfoodFood & Health · The food company of Lotte Group, making confectionery, ice cream and processed foods.
Prioritizing overseas production expansion over domestic site consolidation, with confirmed Indian plant operations and production line additions · Also seen: Stores, plants & logistics
- Cuckoo ElectronicsLiving · A Cuckoo affiliate that makes electric rice cookers and other kitchen appliances.
Broadening its European product range by showcasing kitchen and home appliances through its established export network
- ShinwonFashion & Luxury · A fashion company combining women's and men's wear brands with apparel export manufacturing (OEM).
Expanding and reallocating overseas production by adding Latin American lines and adjusting the roles of Asian sites · Also seen: Stores, plants & logistics
- Youngone CorporationFashion & Luxury · An OEM company making outdoor and sportswear that operates overseas production bases.
Pursuing expanded overseas manufacturing capacity and equipment through an agreement to introduce South Korean-made circular knitting machines · Also seen: Stores, plants & logistics
- OttogiFood & Health · A food company making sauces, ramen and ready meals.
Pursuing overseas production capacity for its South Korea-centered business through growing overseas sales and preparations for its first US factory
- Crown ConfectioneryFood & Health · A confectionery company making snacks and biscuits.
Expanding export markets by extending SAECOM DALCOM sales from Australia and the US to Canada
- Cuckoo HomesysLiving · A Cuckoo affiliate in the rental business for water purifiers and other home appliances.
Expanding local rental sales and service networks with plans for more Malaysian training hubs, service centers and directly operated stores · Also seen: Stores, plants & logistics
- Namyang Dairy ProductsFood & Health · A dairy company with plants in Sejong, Cheonan, Naju and elsewhere.
Expanding overseas business by placing protein drinks and ready-to-drink coffee cups in Asian stores and broadening distribution · Also seen: Efficiency · renewal
- LFFashion & Luxury · A fashion company running several apparel brands that has expanded into food, real estate and other businesses.
Expanding HAZZYS' overseas sales channels through buyer order events aligned with overseas store operations and additional openings
M&A · integration 11 companies
Combining businesses after an acquisition or merger
OBSERVED · ONE-YEAR PEOPLE FLOW11 companies at this stage · median headcount change −2.8% (all −2.5%) · grew 36%, shrank 45% · joined 21.7%, left 25.6% (all 21.7%, 23.2%)
- Chungho NaisLiving · A company that makes and rents out water purifiers and other home appliances.
Pursuing post-acquisition organizational integration through an agreement to relocate headquarters and research facilities together after the group acquisition and management changes · Also seen: Restructuring
- Sajo DaerimFood & Health · A Sajo Group company making processed seafood such as fish cakes and crab sticks, and ready meals.
Pursuing food affiliate integration after deciding to absorb SAMA VENTURE and disclosing a December merger schedule
- Baemin (Woowa Brothers)Retail & Commerce · The company that runs the delivery app Baemin and quick commerce.
Ownership-change procedures underway for Baedal Minjok following an announced competition authority pre-review request concerning its parent company's acquisition
- F&FFashion & Luxury · A fashion company that has grown licensed brands in Korea and overseas.
Shifting from licensed brand use toward ownership and integration by acquiring Discovery's global trademark and licensing rights
- Kolmar BNHFood & Health · An ODM company that develops and manufactures health functional foods.
Adding oral care to its existing health functional food business after deciding to invest in a subsidiary to acquire a toothpaste business
- HanssemLiving · A kitchen, furniture and interior company.
Integrating premium furniture operations into a single framework through the absorption of wholly owned subsidiary HANSSEM NEXUS
- Maeil DairiesFood & Health · A food company centered on dairy products.
Integrating existing dairy and health food operations after completing the absorption of Maeil Health Nutrition
- BinggraeFood & Health · A food company making ice cream and dairy drinks.
Integrated its former subsidiary's manufacturing and sales into one company after completing the absorption of Haitai Ice Cream
- Shinsegae CasaLiving · A Shinsegae Group affiliate that runs furniture and home interior brands.
Expanding distribution for the integrated household goods business by adding an online sales channel after completing the JAJU business acquisition · Also seen: Stores, plants & logistics
- DaesangFood & Health · A company in processed foods such as fermented sauces and seasonings, and in food ingredients.
Expanding its ingredients business after deciding to acquire full ownership of a German pharmaceutical amino acid company · Also seen: Going global · localizing
- OurhomeFood & Health · A company in contract catering, food ingredients and home meal replacement.
Integrating Shinsegae Food's catering business with existing food and beverage operations after completing its acquisition through a subsidiary
Restructuring 17 companies
Divestments, structural changes or a change of chief executive
OBSERVED · ONE-YEAR PEOPLE FLOW15 companies at this stage · median headcount change −6.2% (all −2.5%) · grew 13%, shrank 73% · joined 29.9%, left 38.3% (all 21.7%, 23.2%)
- CJ CheilJedangFood & Health · The food company of CJ Group, combining processed foods with food ingredients and bio businesses.
Pursuing the sale of its starch and sweeteners business following the divestment of feed and livestock operations and business segment reorganization · Also seen: Going global · localizing
- ZinusLiving · A company selling mattresses and furniture overseas, mainly online.
Restructuring by reducing production and logistics sites and costs through disposal of its US factory and closure of idle logistics centers
- Harim IndustryFood & Health · Harim Group's processed food company, making ready meals, ramen and other products at its Hamyeol food plant in Iksan.
Restructuring existing operations after deciding to separate food manufacturing and the Yangjae development business into different companies
- Shinsegae FoodFood & Health · A Shinsegae Group company in catering, restaurants and food manufacturing.
Reorganizing B2B sales, production and logistics following the disposal of its catering business and its incorporation as a subsidiary · Also seen: Stores, plants & logistics
- Haitai Confectionery & FoodsFood & Health · A confectionery company making snacks, ice cream and other products, with plants in Cheonan, Cheongju, Gwangju and elsewhere.
Restructuring corporate governance by establishing board committees and disclosing executive resignations and plans to add independent directors
- Starbucks (SCK Company)Food & Health · The Korean operator of Starbucks, which has a large number of people on the pension register because most store staff are employed directly.
Restructuring its business framework by establishing digital and information security units and reorganizing operations and product planning · Also seen: Efficiency · renewal
- HomeplusRetail & Commerce · A retail company running hypermarkets and supermarkets.
Pursuing the sale of remaining operations and assets centered on core stores after approval of its rehabilitation plan
- Fashion Group HyungjiFashion & Luxury · A fashion company running several brands, including women's wear and golf wear.
Reorganizing around data-driven workflows by integrating product planning, design and purchasing for three core brands · Also seen: Efficiency · renewal
- HiteJinroFood & Health · An alcoholic beverage company making beer and soju.
Announced a production footprint restructuring to end Iksan plant production and consolidate functions at the Jeonju plant
- SSG.COMRetail & Commerce · The e-commerce company that runs Shinsegae Group's online shopping mall.
Restructuring around groceries after approving a lifestyle business carve-out into a subsidiary and setting a December separation schedule
- Misto HoldingsFashion & Luxury · The holding company of the FILA brand (formerly FILA Holdings), overseeing sports and lifestyle businesses in Korea and abroad.
Restructuring its US subsidiary and improving cost efficiency while expanding brand distribution in Greater China · Also seen: Going global · localizing
- GS RetailRetail & Commerce · The retail company of GS Group, running convenience stores, supermarkets and other formats.
Outlined plans to dispose of non-core investments and inefficient store assets while improving core retail operations · Also seen: Efficiency · renewal
- E-Land WorldFashion & Luxury · The company in charge of E-Land Group's fashion business, running several apparel brands.
Restructuring its brand mix around kidswear and proprietary SPA brands ahead of New Balance's adult business moving to direct operations
- Philips KoreaLiving · Philips's Korean subsidiary.
Changed leadership of its shaver, oral care and other personal health appliance business by appointing a new Personal Health head
- LocknLockLiving · A company making airtight containers and other kitchen and household goods.
Restructuring around profitability by reducing overseas entities and assets and adjusting production and distribution
- Hansae MKFashion & Luxury · The fashion company that runs Hansae Group's casual and children's wear brands.
Scaling back and winding down an overseas brand business by ending the Chinese NBA brand agreement and selling down inventory
- Paris CroissantFood & Health · The company that runs SPC Group bakery brands such as Paris Baguette.
Reorganizing group management and bakery operations through the announced launch of a holding company and separation of business divisions
Chosen from the latest major public event. Each company page shows the dated evidence and sources. The people flow is the median of each company’s one-year change on the pension register within a stage; it is not any one company’s hiring. No forecasts.